Who We Are: Watkins Distributing is a family owned and operated beverage distribution company that has serviced Idaho and Montana for four generations. Job Summary: The Sales Representative will oversee the company’s beverage sales activities within a defined territory. Salary depends on experience. Duties/Responsibilities:
Manage and grow beverage sales within an assigned territory by maintaining and developing customer accounts
Promote and sell the company’s full portfolio of products to new and existing customers
Identify and establish new business opportunities and open new accounts
Monitor inventory levels, place orders, and ensure proper product placement and availability at accounts
Build, stock, and maintain displays, coolers, and point-of-sale materials in accordance with company standards
Utilize mobile devices and company systems to enter orders, track inventory, take surveys, and manage account information accurately
Use manual equipment such as hand trucks to transport and stock products
Safely handle beverage products, including lifting, carrying, pushing, and pulling cases and kegs
Rotate product and ensure freshness and quality standards are maintained
Communicate regularly with customers to maintain relationships and resolve service or product issues
Execute sales plans, promotions, and merchandising initiatives as directed
Maintain product knowledge and stay informed on market trends and new products
Comply with all alcohol laws, company policies, and safety standards
Adhere to all company safety policies and proper lifting techniques at all times
Perform all duties in a timely, accurate, and efficient manner in accordance with established sales and productivity expectations
Perform other duties as assigned
Preferred Skills & Abilities
Proven beverage sales experience preferred.
In-depth product and industry knowledge, with a dedication to continuous improvement.
Self-motivated, with demonstrated leadership and professionalism.
Quick-thinking and adaptable—able to resolve challenges effectively.
Physical Demands & Work Environment
Valid driver's license and clean driving record with no major violations.
Must be able to lift, move, and merchandise cases ranging from 20 - 30 lbs. regularly. Tasks include bending, squatting, reaching, and standing for extended periods.
Work independently across multiple retail locations, traveling between accounts throughout the day.
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