Sales Specialist

Reports To:   VP of Sales

The Sales Specialist (SS) will support the two Inspir communities in achieving occupancy and move-in goals. This role involves filling in for current vacancies in the Leasing Director/Sales position, training new Sales Team Members, and temporarily supporting communities as additional help to support the community’s occupancy goals. The SS will focus on maximizing occupancy, training sales staff, and ensuring effective sales processes across multiple locations.

Essential Functions:

Job Duties Daily:

·         Assist communities in meeting and exceeding sales standards as set by the VP of Sales.

·         Train and support sales team members in their roles to ensure consistent performance across all communities

·         Answer telephone inquiries, schedule visits, conduct tours, and close sales in line with sales and marketing goals.

·         Meet and greet visitors and provide tours to prospective residents.

·         Utilize all Maplewood sales tools consistently.

·         Ensure communities present a positive first impression; communicate any issues to supervisors.

·         Ensure model apartments are clean and well-appointed.

·         Ensure qualified leads are entered into the CRM and maintained accurately.

·         Cultivate leads and manage the database, including written and oral communication.

·         Identify all lead sources and ensure they are logged in the CRM system.

·         Work with community staff to maintain or grow occupancy to maximum levels.

·         Collaborate with department heads to emphasize the team’s role in sales and their participation in the community sales and marketing plans.

·         Coordinate new resident move-in processes, including paperwork, unit readiness, and welcome events.

·         Meet monthly budget targets; discuss any variances with the Executive Director.

·         Provide sales or customer service training

Job Duties Ongoing:

·         Analyze the strengths and weaknesses of communities compared to competitors and develop effective sales strategies.

·         Identify primary and secondary markets and develop appropriate sales strategies.

·         Gather and analyze CRM reports to identify solutions and improvements.

·         Help at the communities that are the top priority from an occupancy and revenue standpoint.

·         Complete competitive market analysis and maintain a detailed competitor comparative analysis twice a year.

Compliance & Safety:

·         Follow emergency procedures.

·         Understand and adhere to safety practices and procedures.

·         Communication

·         Exhibit a sincere passion for working with seniors.

·         Display creativity, energy, enthusiasm, patience, flexibility, encouragement, and team orientation.

·         Promote Maplewood positively and effectively communicate organizational values to residents, visitors, co-workers, and the community.

Education/Experience/Licensure/Certification:

·         Excellent customer service and public relations skills.

·         Cheerful personality with a keen desire to serve seniors.

·         Ability to multi-task and prioritize effectively.

·         Five years of senior living sales experience with a proven track record of monthly sales and occupancy levels.

·         Strong problem-solving skills and creative approach to goals and problems.

·         Experience working with seniors.

·         Proficiency in Microsoft Office Suite and CRM systems.

·         Proven ability to identify and develop professional referral sources.

Physical Requirements:

·         Travel frequently between communities and referral sources in the market area.

Miscellaneous:

·         Required to work weekends and holidays as assigned.

·         May need to work different shifts as required.

·         Subject to exposure to infectious waste, diseases, and conditions, including HIV, AIDS, and Hepatitis B & C viruses.

·         Could be subject to hostile and emotionally upset residents due to mental status.