Sales Trainee - Liquor - La Crosse Area

Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.

Frank Beverage Group offers a great working environment & benefit programs to full time employees:

• • Great work and social environment
• • Paid Time-Off
• • Health Insurance
• • Dental Insurance
• • 401k Savings Plan
• • Company Paid Life, Short Term and Long Term Disability Insurance
• • Flexible Spending Benefits
• • And more!

Frank Liquors of La Crosse in La Crosse, WI  is now hiring a Sales Trainee. The team members of Frank Liquors of La Crosse are committed, innovative leaders of the beverage industry through marketing, selling, distributing, merchandising, and servicing quality products to our valued customers. 

The Sales Trainee plays a vital role in empowering On Premise and Off Premise sales teams by driving marketing initiatives, executing impactful merchandising and space planning, supporting sales efforts, and tackling a variety of tasks to fuel business growth and success.

Key Job Responsibilities:

• Provide hands-on in-store support for both off-premise and on-premise accounts.
• Delivers daily market assistance to the sales team by merchandising accounts to align with company standards.
• Stocks, merchandises, and rotates products to ensure optimal inventory and presentation at each location.
• Maintains regular communication with account staff, management, delivery teams, and sales representatives; promptly reports any issues within the designated timeframe.
• Supports sales representatives by managing rebates and coupons within assigned accounts as needed.
• Ensures premium product placement and strong brand presence across all accounts.
• Builds displays, organizes shelving, installs signage, and safely uses ladders to enhance merchandising efforts.
• Demonstrates flexibility with working hours, including early mornings, evenings, and weekends as required.
• Adapts quickly to support a diverse range of internal teams and customer personalities on a daily basis.
• Learns and covers multiple sales routes to provide seamless support when representatives are unavailable.
• Conducts retail calls using a structured selling approach, managing inventory levels, positioning point-of-sale materials, and ensuring product rotation.
• Introduces and promotes new brands and packaging to customers, contributing to sales growth.
• Additional duties as assigned. 

Frank Liquor Company

• Maintaining distribution from the sales team, making sure that everything has been addressed in the account before finalizing orders.
• Entering Wine and Spirit orders when on coverage.

Knowledge, Skills and Abilities:

• Prior customer service experience is preferred.
• Ability to work independently with minimal supervision.
• Strong verbal and written communication skills, including effective persuasion techniques.
• Excellent interpersonal skills—friendly, personable, and approachable.
• Capable of collaborating and communicating effectively with all organizational levels, including sales, customer service, and delivery teams.
• Familiarity with iPads and iOS operating systems is preferred.
• Goal-oriented, focused, and assertive with a strong drive to achieve results.
• Able to manage multiple projects simultaneously and adapt quickly to shifting priorities.

Qualifications:

• High school diploma or equivalent (G.E.D.) required; a bachelor’s degree in a related field is preferred.
• Minimum of two years’ sales experience in a related industry such as distribution, hospitality, supplier, or beverage is preferred.
• Flexibility to work evenings, weekends, and holidays as required.
• Must possess a valid driver’s license, reliable transportation, and current proof of insurance.
• Ability to obtain and maintain all required liquor sales permits.
• Intermediate proficiency in Microsoft Office applications and general computer literacy.

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

Notice of AI Use in Job Application Review

As part of our commitment in creating a fair, efficient, and consistent hiring process we may use artificial intelligence (AI) to help our recruiting teams organize, summarize, and analyze information provided by candidates, including resumes, application responses, and other materials submitted during the application process.AI may be used to identify patterns, highlight relevant skills, and experience, and assist in comparing a candidate’s qualifications with the requirement of a specific role. These tools are to improve efficiency and consistency while supporting more informed hiring decisions, which will ultimately be made by the hiring team.