Search Engine Marketing Manager

Job Responsibilities

• Understand and support clients’ business goals.


• Research, design, and implement successful SEM campaigns.


• Build strong relationships with clients and effectively communicate strategy, opportunities, and results with stakeholders.


• Provide detailed reporting of work activities, performance metrics, behavioral data, and market trends.

Desired Skills and Experience

Knowledge and Skills

• Highly proficient in Excel - adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.


• Proficient in Google Analytics including initial setup, troubleshooting, custom segments, and AdWords linking.


• Knowledge of HTML/CSS and JavaScript is a plus.


• Aptitude for analytical and quantitative reasoning; ability to identify business questions and conduct data analyses in order to find answers.


• Excellent organizational and project management skills.


• Demonstrated aptitude for understanding consumer behavior.


• Ability to prioritize projects, pay attention to detail, and multi-task.


• Strong written and verbal communication skills.


• Function effectively under pressure and maintain a sense of humor.


• Strong interpersonal and collaboration skills.


• Willingness to help wherever needed. 

Education and Experience

• 4 year degree in Marketing, Business or related field is desirable.  Will consider a combination of experience and education related to the position.


• 2+ years of experience with two or more of the following:
  
  
  
  • SEO
  
  
  • Website Usability
  
  
  • Marketing Analytics
  
  
  • Display Media Optimization
  
  
  • Social Media Management
  
  
  
  


• 3+ years of experience managing AdWords & Bing campaigns, with full responsibility for all aspects of the campaigns.


• AdWords Certified a must


• Bing certifications a plus.


• Demonstrated experience with large campaigns is highly preferred.

What to expect:

• Competitive base salary commensurate with experience


• Performance-based options


• Fun start-up culture


• Access to senior management


• Ability to grow within the organization


• Training and support from all levels of the company