Segment Marketing Manager

Role Profile

The Segment Market Manager is responsible to define and manage market strategies and activities that turn into profitable growth for assigned markets. Specifically, this role translates the market strategies into actionable market execution plans. Is accountable for the activities within assigned markets and delivers results within established strategies, including offer adjustments if needed. Depending on scope and scale of assigned markets, may lead a segment team of Marketing direct reports as well as a team of cross-functional members in Technology, Product and Pricing, and Marketing Communications. 

This is a U.S. based position

Accountabilities: 

• Annual Earnings


• Innovation


• Growth


• Capabilities/Talent Management

Responsibilities

• Responsible for the management of the product portfolio as assigned in the context of a cross functional business team:


• Actively drives opportunities to closure at segment level Winning with Customer Action Reviews


• Guides monthly Integrated Business Process segment reviews and determines actions and interventions needed to deliver on plan


• Supports Business Leadership team in driving initiatives to meet product strategy and target


• Maintains Addressable Market Map and existing offers through management of segment’s cross-functional team.


• Develops strategies for market segment in collaboration with Marketing Leader and other key stakeholders (e.g. MDM, Sales, Technology, MarCom, etc.)


• Makes recommendations on initiatives from strategies via annual marketing plan (includes resource cost and expected results)


• Oversees the results from the overall market (i.e. all initiatives and results) and recommends how we should adjust or reallocate resources


• Leads the multi-generational plan development with a cross-functional team to ensure long-term share targets are achieved

Additional Responsibilities

• Establishes pricing strategy and oversees variable margin improvement opportunities at an order, customer, market segment, application, and geography level 


• Manages growth projects and activation plans based on market strategies within the Addressable Market Map


• Leads, directs and develops the capability of marketing team members (direct reports), if applicable


• Coaches’ others in the use of EBME tools


• Draws conclusions from multiple sources of intelligence to create insights that support strategies


• Networks and becomes an industry expert in assigned markets

Qualifications

• Bachelor’s Degree in technical or marketing discipline required, MBA degree with an emphasis in marketing is preferred


• 10+ years prior experience in commercial


• Rotated through at least 2 of the following (at Eastman or a prior company)
  
  
  
  • Market Development Manager
  
  
  • Product Manager
  
  
  • Sales Manager 
  
  
  
  


• A deep curiosity and inquisitiveness about customers and markets


• Ability to balance strategy with the day-to-day details to execute high-quality choices quickly 


• Desire to collaborate with other functions to ensure that decisions consider the implications across products, businesses and value streams


• Deep desire for continuous learning 


• Ability to manage work and others through influence


• Strong critical thinking and decision-making skills


• Strong financial and business acumen