Senior Advisor, Audience Strategy & Campaign Planning

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How You’ll Make an Impact

At Epsilon, we do more than collect and store data. We help some of the world’s biggest brands discover real opportunities inside the data types, delimiters, and decimals. The Senior Advisor, Audience Strategy & Campaign Planning leads the development of omnichannel audience strategies that help clients achieve their business objectives. This role is responsible for defining campaign design targets, identifying the highest-opportunity audiences, and translating complex customer intelligence into actionable planning recommendations that guide paid and owned marketing strategies.

The Senior Advisor synthesizes customer data, audience insights, research, campaign performance, market trends, and business priorities to determine who matters most, what motivates them, and how the brand should engage them. As the lead for campaign planning, this role provides strategic direction to paid and owned channel activation strategists and ensures audience decisions remain intact from planning through activation.

The ideal candidate is a strategic thinker who can navigate ambiguity, influence cross-functional teams, and help evolve audience-led planning capabilities as marketing, technology, and customer needs continue to change.

What You’ll Achieve

• Campaign Planning & Audience Strategy:
• Lead omni-channel campaign planning workstreams from business objective through audience recommendation to activation readiness.
• Define campaign design targets by identifying the audiences with the greatest opportunity to drive desired business outcomes.
• Identify gaps in available data, research, or customer intelligence and partner with relevant teams to determine the appropriate approach.
• Synthesize customer data, audience insights, research, campaign learnings, and business priorities to develop omnichannel audience strategies.
• Translate customer intelligence into actionable recommendations by identifying audience motivations, barriers, needs, and growth opportunities that inform marketing strategy and personalization efforts.
• Develop clear, stakeholder-ready campaign planning deliverables, including omnichannel audience prioritization frameworks and activation guidance.
• Cross-Functional Leadership:
• Contribute to the evolution of campaign planning methodologies, frameworks, and ways of working.
• Support initiatives that move audience strategy upstream and establish more durable audience-led planning capabilities.
• Develop reusable planning approaches and best practices that improve consistency and effectiveness across workstreams.
• Adapt quickly to changing business priorities, technologies, and customer needs.
• What Success Looks Like:
• Audience recommendations are delivered with clear rationale, stakeholder alignment, and sufficient lead time to inform paid and owned channel planning.
• Campaign design targets and priority audiences remain consistent as strategies move into sizing, activation, deployment, and measurement.
• Analytics, media, CRM, creative, and client stakeholders understand the audience decision, the supporting evidence, and the implications for their work.
• Campaign learnings are translated into future audience-planning decisions rather than remaining isolated within individual campaigns.
• Planning approaches become more consistent, reusable, and scalable across campaign workstreams.

Who You Are

What you’ll bring with you:

• 7+ years of experience in audience strategy, customer strategy, marketing strategy, consumer insights, CRM/lifecycle marketing, media strategy, consulting, analytics-informed strategy, or related disciplines.
• Experience leading campaign planning, audience planning, customer strategy, or integrated marketing planning workstreams for complex brands.
• Strong understanding of customer insights, audience segmentation, audience prioritization, personalization, CRM, lifecycle marketing, paid media, and omnichannel marketing.
• Demonstrated ability to synthesize multiple sources of customer intelligence into actionable audience and planning recommendations.
• Experience leading cross-functional planning efforts and influencing decisions across multiple marketing disciplines.
• Ability to lead multiple concurrent campaign-planning workstreams, balancing strategic rigor, stakeholder expectations, evolving inputs, and delivery timelines.
• Ability to evaluate audience opportunities using quantitative, qualitative, behavioral, and market-based inputs.
• Strong executive communication, storytelling, and presentation skills.
• Experience presenting strategic recommendations to senior client stakeholders.
• Proven ability to navigate ambiguity, challenge existing approaches, and develop new frameworks or ways of working.
• Ability to influence without direct authority and build alignment across cross-functional teams.
• Strong PowerPoint, Excel, and written communication skills.
• Willing and able to travel a few days every month.

Why you might stand out from other talent:

• Experience working in agency, consulting, CRM, media, loyalty, data-driven marketing, or digital marketing environments preferred.
• Familiarity with audience platforms, customer data solutions, marketing technology, activation platforms, and identity-based marketing ecosystems is a plus..
• Advanced certifications with any of the aforementioned subject matter is preferred.

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to [email protected] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.  #LI-AM1