Senior Business Manager, Gadgets and New Business

Job Summary

Product Marketing Specialist/Mgr: Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s). Survey Tip: Employees matched to this position support assigned product(s) or have complete responsibility for product line(s). Employees who have people management responsibilities in addition to product responsibilities should be matched to Product Marketing Mgmt (2542-2546).?

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