Senior Digital Channel Strategist

Description
Job Description

Designs and implements cross-channel digital marketing campaigns. Develops creative strategies and affiliated programs to promote the organization's products and services through digital channels.

Job Responsibility

• Ensures the development of marketing, merchandising, and creative strategies and affiliated programs to promote the organization's products and services through digital channels. 


• Develops different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process. 


• Guides the design of digital experiences across the path to purchase from. 


• Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals. 


• Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact. 


• Develops website graphic designs and layout to support the organization's image, identity, and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web. 


• Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. 


• Responsible for social media marketing and online community management. 


• Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors.


• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Job Qualification

• Bachelor's Degree required, or equivalent combination of education and related experience.


• 3-5 years of relevant experience, required.

*Additional Salary Detail


The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future.When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).