Senior Head of Organic Content Marketing

Are you a senior content operator and leader?

And when you hear of the challenge of building and leading a world-class organic media machine that needs to grow from 1.5M followers to 10M followers in the next 24 months... does that excite you?

If so - working alongside our founder Richard Yu and our company Impact Clients might just be your dream role...

Now, to be clear:

This is not a social media manager role.
This is not a “make posts and schedule content” job.
This is not a gig or a short-term contractor position.

We're looking for a true executive, owner of tasks, and team builder who can grow to become a partner in our portfolio of companies.

Our Company Mission: To help ordinary people build extraordinary businesses online, and teach them the mindset and skills necessary to not just to make money, but more importantly to improve in all aspects of their lives.  

Who We Are: We are an online education company that teaches people (9-5ers, busy parents, university students, etc) how to build thriving online digital product businesses.

Why We Are Looking For This Role: Richard and our team have grown our social media accounts to 1.5M+ followers (Over 1 million on Instagram @richardyuzee (feel free to look), Richard Yu on Youtube (150K+ subscribers)... and we use organic content (meaning NO advertising or boosting posts) to drive leads (customers and qualified booked calls) to our coaching programs and digital software services that we offer.

You are essentially building the "Traffic Engine" that will supply our company with unlimited amounts of leads so our company can continue to serve and impact more and more people through the coaching and software products that we offer.

Our Founder’s Story: Richard Yu began documenting his life at age 19 from his college dorm room in UCLA. Within 2 years, he launched a $500 productivity course (teaching college students how to wake up early and be productive), that ended up doing $500K in sales in 8 months. So many of his peers asked him “how did you do it?!” so he began to teach others how to monetize their knowledge and sell digital products (courses, PDFs, coaching, etc). 

That grew into a consulting and education company that has now done over 30 million in sales and a team of 62 full time staff. 

Feel free to reference a documentary made about his life here (1 hr documentary series): https://youtu.be/Ln4WCfGDKlk?si=KOTfrTF66JlXxcQ0

Also - Richard's TedX talk about how we get our clients results, and transform their lives: https://www.youtube.com/watch?v=AVeKqPlOcy4&t=6s

Our mission is to build one of the most influential organic-first personal media brands in the world with 10M+ followers across platforms while driving massive, profitable traffic into our software companies and education businesses.

We strongly believe that income is a reflection of the impact we make on this world, and so through our content we aspire to positively impact 10M followers in the next 24 months. 

We are intentionally shifting away from paid growth on social and moving 100% organic-first. 

This role will own that transformation as the key leader, operator, and soon business partner in our company.

Current Context

• Instagram account with ~1M followers, generating multiple seven figures per year
• https://www.instagram.com/richardyuzee/ 
• Two YouTube channels:

Personal brand / vlog-style channel (~150K subs) https://www.youtube.com/@RichardYu1

Business education channel (~40K subs in <90 days), Alex Hormozi–style sit-down teaching content, already driving meaningful revenue

https://www.youtube.com/@RichardYuBusiness

• Existing team members:
• Dedicated Instagram copywriter
• Dedicated Instagram video editor
• YouTube scriptwriter / channel owner
• Graphic Designer (for all platforms) 
• Two Video Editors
• Marketing Leadership Team (that will support you, you will work alongside us)
• CEO and Founder (and actor talent in this case): Richard Yu
• COO
• Head of Marketing (on the paid media side, so he leads every initiative and team of 10 people on the paid advertising side, this individual will be your accountability peer since you be the equivalent of him, but on the ORGANIC team side)

You will lead, not replace, these people, and then build an even more talented team on top of it. 

The perfect example of this role is this individual Sam that we respect, that is the Head of Organic Content for another company in our industry.

Please watch this 60 second IG reel to understand what he does (and what we are looking for):

https://www.instagram.com/p/DR5v5cDD4lv/

More context, full Youtube interview (extremely valuable where he breaks down their 8-figure/year media company: https://www.youtube.com/watch?v=lBY7oVXT-YE

Your Mission

Build, scale, and lead the entire organic content ecosystem—starting with Instagram, then expanding outward into YouTube, short-form platforms, and written platforms—while earning the trust, respect, and performance of a growing content team.

Operator FIRST Responsibilities:

First off - this is not a "creative first" type of role. If you just want to write copy all day for writing viral IG reels, please apply to be our copywriter (which we are always hiring for), not this role.

You will running L10 meetings (reference the book Traction, by Gino Wickman).

You will be sharing screen and typing NAS (next action steps) for every individual that shows up to meetings, and host Mon/Wed/Fri standups for 30-60 min as an organized disciplined operator and cut people off on the meeting (politely :-)) when they ramble to make sure meetings are efficient.

You will be reading end of week reports that are both quantitative AND qualitative, and adding comments on the google doc to provide coaching and feedback to the Head of IG and Head of YT (and other team members).

Again - you're an operator FIRST, logical thinker, highly organized and disciplined, with a strong understanding of organic content.

ALL channel leaders (Head of IG, Head of YT, Head of Linkedin, and any outside agencies/vendors will all report to you. Think of yourself as a COO of the media company, an extremely detailed project manager making sure everyone is getting their responsibilities done on time, and ensuring overall growth.

Richard wants to be fully removed from ALL day to day operations, so examples of things that Richard is doing that he does NOT want to be doing and you will take over completely are:

• If the videographer uploaded the footage late 2 days and therefore IG content goes out late because the editors didn't get the raw footage in time... Richard is NOT calling this out. You are. And you are immediately creating an SOP/process (and tough conversation with the videographer if needed) so Richard does NOT have to do it.
• If the content word-for-word scripts, which are due by 5 PM EST every Monday are submitted LATE by a copywriter, YOU are the one getting ahead of this and calling it out.
• If one video editor is approaching his 12 month term and is asking for a compensation bump, YOU are the one that is conducting the salary negotiation and structuring the comp structure so that it motivates the copywriter, and is sustainable for our P&L.

Phase 1: Instagram Organic (Immediate Priority)

You will work directly with our Head of Instagram to achieve 100,000 NET NEW followers gained per month (current growth: 70K/month followers)

This includes:

• Leading the team of Instagram (Head of Instagram, 2 IG copywriters, 2 dedicated video editors for IG)
• You must fundamentally understand how to do each one of the below tasks (even if you're not the one directly doing it):

• Conducting viral content research to find the most viral and trending content that exists
• Writing word for word teleprompter scripts for Richard to read off of when filming content that match his brand voice truly and sound like him
• Writing or approving copy
• Exceeding existing KPIs of: views, new followers, and up front cash collected

You must deeply understand Instagram before you can lead it.

Phase 2: Instagram + YouTube

Once Instagram is operating at a high level:

• You will oversee both Instagram and YouTube
• The YouTube channel owner and scriptwriter will report to you
• You must understand:
• Long-form retention
• Thumbnails and titles
• Watch time and session growth
• Content packaging for education-based channels

We do not believe in leaders who “manage” channels they don’t understand.

Phase 3: External Traffic - Podcast Interviews and Speaking

Once IG and Youtube systems are set up and growing at a consistent pace of 100K/month new followers on IG and 30K/month new subscribers on Youtube, you will own the expansion to getting Richard on well known top 50 podcasts to be interviewed by key thought leaders.

• This is key to helping Richard cross-pollinate with the audiences of other people's YT channels, podcasts, etc.,
• This way, we are able to gain 10,000 + new followers per month from OTHER people's audiences instead of relying only on our own growth
• Taking all of the content and "mining" it into tactical 20-60 second long clips to be used for short form content that can go insanely viral by themselves.

Phase 4: Short-Form Expansion (FB + TikTok)

You will expand organic distribution to:

• Facebook (organic, not ads)
• TikTok

This is not copy-paste repurposing from Instagram videos. Each platform has unique nuances, and you must be able to understand what they are and build a team, realistically growing or hiring a Head of FB/TK and coaching them up to excellence.

You must understand:

• Platform-native hooks
• CTA differences
• Formatting nuances
• Audience psychology differences

Phase 5: Written Platforms (X + LinkedIn)

You will eventually oversee:

• X (Twitter)
• LinkedIn (a major priority)

This includes ghostwriting in the founder’s voice, narrative-based authority content, and business storytelling.

Leadership Expectations

We hire top-down.

You must be able to:

• Hire and negotiate compensation
• Train and develop talent
• Run effective meetings
• Hold people accountable to output and performance
• Work with agencies short-term (3–6 months), learn from them, then build in-house

This is an operator role, not an individual contributor role—though you must still have a strong personal content skillset.

Who This Role Is For

• You have led organic growth before
• You’ve worked with creators or brands at hundreds of thousands to millions of followers
• You want to build something massive—not just manage tasks
• You’re comfortable with ownership, accountability, and pressure
• You want to be a long-term partner, not a short-term hire

Required: A Content Superpower

You must clearly know your core creative superpower, such as:

• Cinematic videography / shooting
• Elite video editing / storytelling
• High-conversion copywriting / ghostwriting
• Visual direction / creative strategy

You do not need to be great at everything—but you must be exceptional at something.

In-Person Preference (Strongly Preferred, Not Mandatory)

We strongly prefer candidates who:

• Can travel 1–2x per month to shoot content with Richard
• Are comfortable being on-location for filming
• Can work closely with editors and/or an on-site videographer who does the shooting.

*NOTE: If you are not able to travel at all - this is totally understandable, and you will own the end to end hiring, training, and ongoing management of an onsite videographer. We are okay if we have to fly in a videographer every week, though it would be ideal to have someone local in Puerto Rico to shoot with Richard.

Richard's expectations is that we shoot a full day every single week on Tuesdays with a videographer so we always have sufficient content.

Richard is based in Dorado Beach, Puerto Rico (you’re encouraged to look it up).

Travel is not mandatory, but it is a major advantage.

Compensation is flexible and merit-based.

• Performance-based growth expected

This role is designed to evolve into a partner-level position:

• Potential profit share
• Potential equity discussions after ~12 months
• Exposure to software companies already valued at multiple eight figures

This is performance-dependent, not guaranteed.

If you're still here.... this means you're interested. To apply, this is how it goes.

STEP 1: Fill out all the questions below, answering with as much detail as possible. One word vague answers will instantly be disqualified. For the loom, try to demonstrate what you've done before in the past.

STEP 2: Interview process is simple. Round 1 is with our Head of Ops and/or our Head of Marketing, and then round 2 will be with our COO. Final round (Round 3) will be with our founder/CEO Richard Yu.

Finally, we'll give you a paid test assignment to demonstrate your work, leadership, and capabilities, and this can be discussed on the 2nd and 3rd round interview.

That's it!

So go ahead and apply below!

P.S. If you know of anyone that is the perfect fit for this role, please send this form to them and tell them to list you as the "referral" (which is one of the questions belowed). If they are hired and stay on till day 45 with us, we'll personally wire/paypal/venmo (or however you'd like) $3,000.00 USD as a thank you for sending us our way.