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Senior Manager, Advocacy & Awards

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Job Description - Senior Manager, Advocacy & Awards


Location: US (Hybrid or Home-Based)


 


Position Summary:


The Senior Manager, Advocacy & Awards sits under the Director of Advocacy and supports the buildout and execution of Bentley’s customer advocacy program, as well as the awards function. This role helps turn our strongest customer projects, outcomes, and success stories into high-impact advocacy moments across awards, campaigns, events, content, media, and customer engagement programs.
This person will lead day-to-day execution of the YII Awards and support advocacy and co-marketing programs that extend those stories across the business. They will partner closely cross functionally to source stories, manage timelines, coordinate approvals, prepare customers, and ensure advocacy programs are delivered with consistency, quality, and measurable impact.


 


Responsibilities:



  • Manage day-to-day execution of the YII Awards program, including timelines, submissions, coordination, internal alignment, approvals, and program delivery.

  • Support the Director of Advocacy in building the customer advocacy operating model, including processes for sourcing, tracking, activating, and measuring customer stories.

  • Source, recruit, and nurture advocates and project stories that can support awards, campaigns, events, content, PR, social, sales enablement, and executive programs.

  • Execute co-marketing opportunities with strategic customers and partners, helping translate customer success into compelling shared marketing moments.

  • Manage advocacy assets, including videos, testimonials, case studies, thought leadership, webinars, event sessions, executive interviews, and project showcases.

  • Coordinate cross-functional workstreams across Product, Industry/AAG, Sales, Events, PR, Social, Content, Demand Generation, and regional teams.

  • Build repeatable processes for story intake, customer approvals, project tracking, content development, campaign activation, and internal visibility.

  • Prepare customers and internal stakeholders for speaking opportunities, interviews, videos, awards presentations, and other high-visibility advocacy moments.

  • Track program performance and report on customer participation, content usage, engagement, brand reach, pipeline influence, and advocacy impact.


 


What Success Looks Like:



  • YII Awards runs as a polished, strategic global program with clear timelines, strong cross-functional coordination, high-quality customer submissions, and a better experience for customers and internal teams.

  • Customer stories are activated beyond the awards moment through campaigns, events, videos, thought leadership, PR, social, sales enablement, and executive engagement.

  • Advocacy becomes more repeatable and scalable, with clear processes for sourcing stories, managing approvals, preparing customers, tracking assets, and measuring impact.

  • The program creates visible brand and business value, including stronger customer participation, increased internal adoption of customer stories, broader market visibility, and measurable engagement or pipeline influence.


 


Qualifications:



  • 6+ years of experience in customer marketing, advocacy, awards, communications, community, events, or related B2B marketing roles.

  • Experience managing customer programs, case studies, customer stories, references, testimonials, or speaker/surrogate opportunities.

  • Strong project management skills, with the ability to manage timelines, stakeholders, submissions, content inputs, approvals, and deadlines across multiple programs.

  • Excellent written and verbal communication skills, with strong storytelling instincts and the ability to identify compelling customer proof points.

  • Comfortable working cross-functionally with customers, sales, marketing, communications, product, agencies, and external partners.

  • Highly organized and detail-oriented, with the ability to manage complex programs while keeping momentum across many moving pieces.

  • Data-minded and comfortable tracking program performance, including awards participation, customer engagement, content usage, advocacy activity, and business impact.

  • Creative and resourceful, with a bias toward action and a willingness to build new processes in a fast-moving environment.

  • Experience with marketing, CRM, project management, or advocacy platforms preferred.

  • Curiosity and comfort using AI tools to improve research, planning, content development, operations, and program scalability.


 


Applicants must be authorized to work in the U.S. without current or future employer sponsorship.


 


What We Offer:



  • A great Team and culture – please see our colleague video.

  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.

  • An attractive salary and benefits package.

  • A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups.

  • A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.


 


About Bentley Systems


 


Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com


 


Equal Opportunity Employer:


Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.


 


Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination


Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice


 


Request an Accommodation:


 


As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected]


 


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