Senior Manager - Channel Expansion & Operations

American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies. 

The Senior Manager, Channel Expansion & Operations is responsible for shaping the future channel strategy for the Amex Business brand by identifying, testing, and scaling innovative ways to reach and engage business customers. This role will lead a strategic agenda to uncover new opportunities across emerging platforms, partnerships, and content experiences that drive incremental awareness and consideration while informing the long-term evolution of our brand marketing strategy. Working cross-functionally with Brand, Content, Media, Enterprise Marketing, and Digital teams, this leader will champion innovation, translate insights into actionable growth opportunities, and help build scalable approaches for expanding our marketing footprint. This role will also oversee operational excellence across Amex Business social channels, ensuring efficient processes, governance and best practices that enable high-quality execution and support continued channel growth.

Responsibilities

• Lead the exploration, evaluation, and pilot execution of new brand-led marketing channels (e.g., emerging platforms, partnerships, content formats) to drive incremental B2B awareness and consideration

• Develop and scale a structured test-and-learn agenda, using data and insights to inform channel expansion decisions

• Partner with internal marketing and content teams to tailor and optimize messaging for new and existing channels

• Own end-to-end channel operations for Amex Business social platforms (Facebook, LinkedIn, Instagram), ensuring consistent execution and performance

• Align across marketing teams to standardize campaign processes, controls, and channel best practices

• Monitor, analyze, and report on channel performance; translate insights into actionable optimizations and strategic recommendations

• Drive operational excellence by identifying inefficiencies and implementing scalable workflows, tools, and solutions

• Stay current on industry trends, platform updates, and competitive activity to inform innovation

• Manage external agencies and platform partners to deliver impactful and innovative plans

• Lead and develop direct reports and/or contractors, fostering a high-performing and collaborative team environment

• 5+ years of experience in marketing, digital, or content strategy, preferably in B2B environments
• Strong background in social media and experience with organic and/or paid campaigns
• Experience with new and emerging marketing channels, e.g., Reddit, LLMs, podcasts, Substacks, etc.
• Proven ability to launch new initiatives and operate effectively in ambiguous, fast-paced environments
• Strong analytical, project management, and problem-solving skills
• Ability to build and manage marketing processes, including governance and compliance
• Demonstrated ability to influence cross-functional stakeholders and lead change
• Excellent communication and presentation skills, including senior leadership engagement
• Experience managing agencies and external partners
• People leadership experience with a focus on development and team engagement

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.