Senior Manager, Global Brand Activation & Digital Strategy, Prestige Care

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. 

For additional information about the Wella Company please visit www.wellacompany.com.  

This is a high-impact global role within Prestige Care, responsible for leading the development and delivery of the global activation and content strategy for Sebastian Professional—a culturally iconic, stylist-led brand rooted in artistry, individuality, and creative expression.

The Senior Manager plays a critical leadership role in translating global brand strategy into scalable, high-performing activation frameworks, ensuring they are effectively implemented across markets to resonate with both professional hairstylists and consumers worldwide. This requires a strong understanding of the professional hair ecosystem, emerging cultural trends, and the evolving expectations of modern creators and clients.

This role serves as the center of the wheel within the Activation team, partnering across functions to ensure that brand communication, social, influencers/creators, talent, community, events, web, eCommerce, and CRM strategies are aligned to an integrated global activation approach. The Senior Manager supports the development of globally aligned content ecosystems and campaign frameworks, while working closely with markets to enable adoption and local adaptation.

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  Lead the development of integrated global campaigns and production briefs across all priority initiatives (new launches and commerical innovation)
  
  


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  Partner with Creative and agency partners on:
  

  
  
  • Content ecosystems and deliverables
  
  
  • Channel roles (social, CRM, digital, influencer, education)
  
  
  • Key messages, storytelling, and proof points
  
  

  
  Ensure campaigns are cohesive across paid, owned, earned, and experiential touchpoints through storng cross-functional coordination to deliver a unified brand narrative globally.
  
  

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  Define and implement a global digital content ecosystem across:
  
  
  
  

  
  
  • Brand websites 
  
  
  • Pure play and e-tailer environments
  
  

  
  
  
  


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  Establish clear content frameworks, formats, and standards tto enbale consistency across markets.
  
  


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  Partner with digital and eCommerce teams to ensure content supports performance KPIs, conversion, and discoverability.
  
  

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120,000 - $150,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES 

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [email protected]. This email account will not respond to inquiries regarding the status of a candidate’s application.

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