Senior Marketing Specialist

Senior Marketing Specialist

About the Opportunity

This role is being recruited confidentially.

The position works closely with leadership, manages external vendors, collaborates cross\-functionally, and owns campaign execution, reporting, and optimization.

Key Responsibilities

Marketing Strategy & Execution

• Execute marketing strategies across multiple brands
  




• Drive lead generation and e\-commerce sales growth
  




• Increase brand awareness through PPC, SEO, social media, and content marketing
  




• Align weekly and monthly marketing plans with leadership objectives
  




• Support both high\-volume e\-commerce sales and a B2B project pipeline
  

Team & Vendor Management

• Support internal teams and cross\-functional leaders to meet marketing goals
  




• Manage relationships with external vendors (PPC, creative, and design agencies)
  




• Track and report monthly marketing expenses in collaboration with finance
  

Content & Campaign Management

• Plan and execute campaigns across PPC, shopping ads, SEO, email, and social media
  




• Write and manage ad copy, landing pages, and product descriptions
  




• Manage product feeds and optimize performance in merchant platforms
  




• Collaborate with sales teams and vendors to achieve campaign KPIs
  




• Maintain and update website and product content across CMS and e\-commerce platforms
  




• Manage product photography and video assets
  

Reporting & Planning

Monthly

• Deliver marketing performance reports including leads generated, quotes created, website traffic, and content output
  




• Provide insights and recommendations to guide future strategy
  




• Participate in leadership planning meetings
  




• Manage and forecast the monthly marketing budget
  

Weekly

• Coordinate weekly marketing priorities
  




• Support content development and campaign execution
  




• Assist internal departments with marketing initiatives as needed
  

Technology & Tools

• E\-commerce platforms (Magneto or similar)
  




• CRM and analytics tools
  




• Project management and collaboration software
  




• SEO and competitive research tools
  

Experience with Shopify, WooCommerce, or similar platforms is a plus.

Marketing Channels

• Paid search (Google Ads, Microsoft Ads)
  




• SEO and product feed optimization
  




• Social platforms including LinkedIn, Facebook, Instagram, Pinterest, and YouTube
  

Required Skills & Qualifications

• 5–7 years of experience in digital marketing, e\-commerce, or performance marketing
  




• Strong project management and prioritization skills
  




• Excellent written and verbal communication abilities
  




• Data\-driven mindset with strong analytical skills
  




• Self\-starter with a strong sense of ownership and accountability
  




• Ability to work effectively in a fast\-paced environment
  

Ideal Candidate Profile

• Confident and professional communicator across all levels of the organization
  




• Highly organized with strong attention to detail
  




• Comfortable managing multiple projects simultaneously
  




• Collaborative and team\-oriented mindset
  




• Adaptable and able to respond quickly to changing priorities
  

Hiring Process

• Apply for a confidential career video call with our team.
  


• Those who are most qualified will go through 2 interviews, a behavior assessment, and 1 in\-person interview at their HQ.
  


• References from previous managers will be conducted, as well as criminal background checks.