Senior Marketing Specialist

Job Purpose: The Senior Marketing Specialist works closely with our Chief Marketing & Brand Officer to develop and implement marketing plans and strategies. This position is responsible for working directly with Senior Management overseeing multi-faceted print and digital marketing activities that enhance brand awareness. The Senior Marketing Specialist provides expertise in four core areas: Social Media Management, Event Planning & Coordination, Creative, & Education.

Key Responsibilities:

• Conduct market research to identify customer trends, competitor offerings, demographic data, activity, and market trends.


• Collaborate with internal/external creative teams to identify and recommend innovative marketing campaigns/branding ideas, graphic designs, promotional materials and advertising.
  
  
  
  • This includes search marketing, lead generation and prospecting efforts, social media marketing, SEO, and digital analysis.
  
  
  
  


• Oversee campaigns/projects from concept to completion; direct and online.


• Discover effective marketing and promotional channels, including media platforms, to be used to relay product messages to customers.


• Evaluate key performance metrics to manager marketing campaign performance, maximizing ROI.


• Establish and maintain relationships with new and existing clients/vendors through networking and prospecting.


• Develop and display expertise in areas such as events planning, advertising, optimization and content development.


• Design and develop marketing materials.


• Draft press and media releases.


• Communicate with public relations and media contacts.


• Assist in the preparation of, and conduct, presentations.


• Maintain Company websites and social medias.


• Monitor and assess customer feedback.


• Enforce Brand Standards.


• Other duties as assigned.

Knowledge, Skills and Abilities:

• Strong analytical and communication skills.


• Ability to work independently and in a collaborative team environment.


• Demonstrated ability to work in a fast paced, decision-oriented environment.


• Strong interpersonal skills.


• Strong organizational skills and the ability to manage multiple tasks.

Travel:

• Minimal travel required.

Education and Experience Required:

• Bachelor's degree or equivalent preferred.


• Customer service, marketing or sales experience preferred.


• Understand the principles of marketing, marketing tools, and techniques.


• Proficient in relevant computer applications.


• Proficient in social media marketing.

Work Location:

• Farmers Union Insurance, Mandan Office