Senior Marketing Strategist

Description

The Senior Marketing Strategist envisions, develops and implements innovative strategies and programs that take into account a complex set of factors and considerations, such as long- and short-term business goals, market conditions, competitive landscape, market research, seasonal trends, budget, capacity, and brand and channel strategies.

• Develop and manage complex, multi-channel campaigns and communication initiatives to serve as a subject matter expert and strategy lead for one or more programs, product lines or marketing channels
• Collaborate with channel managers and vendors on focus areas of Marketing Strategy such as SEO/SEM, Product, Lifecycle, Social/PR.
• Build effective go-to-market strategies that achieve business objectives and are consistent within the context of other First Tech marketing strategies and initiatives.
• Proactively identify opportunities to improve marketing effectiveness through use of data, channel selection, media strategy, segmentation strategy, and automation.
• Accurately forecast, track, evaluate and present campaign and program performance against industry and historical performance benchmarks.
• Accountable for developing and managing long-range marketing plans and production forecasts, including budget management and performance reporting.

• Minimum Education:  Bachelor’s degree (in Marketing or a related field) is preferred
• Minimum 7 years’ experience managing complete lifecycle of marketing programs, with a focus on channel marketing, digital marketing or brand marketing –preferably within financial services industry
• Ability to define strategies based on data-driven inputs, business goals, member/consumer insights and translate them into actionable implementation plans
• Experience leading and/or interfacing with cross-functional marketing counterparts, including brand and creative, digital marketing, data, corporate communications, and/or automation
• Strong interpersonal and consensus building skills with the ability to build trust and foster a collaborative spirit
• Exceptional written and verbal communication skills demonstrated in collaborating with partners to solve for challenging internal and member concerns
• Highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment
• Ability to effectively collaborate with multiple business units, leadership and vendors to achieve organizational goals
• Ability to foster strong internal and external business relationships 
• Working knowledge of Microsoft Office Suite

• Traditional medical, dental, and vision coverage
• Generous 401k match
• Paid Time Off (PTO): You'll accrue up to 15 vacation days in your first year. In addition, you'll receive 40-hours of sick time, and three personal days, which will refresh annually
• 11 paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility for special employee pricing is subject to standard account requirements and underwriting criteria)