Senior Sales Application Engineer

We are looking for a talented Senior Sales Application Engineer join our team specializing in Technical Sales for Cummins, Inc. in Minneapolis, MN.

In this role, you will make an impact in the following ways: 

• Build and lead strategic relationships with key influencer customers across regions (e.g., architects, engineers, contractors, OEMs, dealers, and channel partners) to drive long-term sales influence. 


• Set and execute the influencer strategy, targeting existing priority firms while identifying and cultivating new firms and individuals to expand influence. 


• Serve as the technical subject matter expert, providing code, standards, and solution guidance to consulting engineers, end users, and sales teams. 


• Identify customer needs and market opportunities by leveraging customer insights, market trends, and competitor research to prospect and shape demand. 


• Manage opportunity flow and rigor, ensuring sales opportunities are identified, reported, tracked in Salesforce, and passed to the appropriate sales owners. 


• Create and maintain key influencer account strategies, measuring customer perception, team credibility, and the overall impact of influence efforts. 


• Act as an industry thought leader and customer advocate, sharing market insights internally, representing the company externally, and aligning influence activities with business targets (sales plans, margin, market share).

To be successful in this role you will need the following: 

• Articulating Value Proposition - Deeply interpret both internal and external customer needs. Clearly explain and demonstrate how your products, solutions, and services meet these needs. Highlight strengths and address any weaknesses to differentiate from competitors.
• Developing Account Strategy - Evaluate the current relationship, financial status, product competitiveness, barriers, quality, and service levels of your accounts. Balance customer requirements with business capabilities to set achievable targets that align with your business strategy.
• Sales Pipeline Management - Develop and execute account/territory-level sales strategies based on your current pipeline. Regularly assess the size, contents, and progress of your pipeline. Adjust your sales strategy and plans as needed.
• Sales Forecasting - Gather customer data from various sources and compare it against historical data. Use this information to predict future consumption patterns. Develop forecasts that are realistic and based on solid data analysis.

Education/Experience: 

• University or college degree in the field of engineering, or an acceptable combination of education and experience. 
• This position may require licensing for compliance with export controls or sanctions regulations. 
• Significant level of relevant work experience required. Experience in technical sales, application engineering or project management required.

Additional Responsibilities

• University or college degree in the field of engineering preferred. 
• 4+ years of experience in technical sales or sales application engineering desirable. 
• Responsible for building relationships with Consulting Engineers in the Minnesota and Wisconsin markets. 
• Clear communication with leadership, peers on the Northern Region Sales Application Engineering/Upstream Influencing Team, and the local Power Generation Sales Representatives on key projects, relationships, and sales initiatives.  
• Project and relationship management/tracking will be documented in Salesforce.  
• Technical aptitude to quickly ramp up on the products we are responsible for selling and supporting.  
• Ability to execute technical presentations with external customers and internal sales teams.

Compensation 

Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.

This role is on an 80/20 sales compensation plan.