Senior Specialist - Marketing

As a Senior Content Marketing Specialist, you will help lead and support the creation and optimization of high-impact content across multiple industries. This role blends hands-on writing and editing, SEO/GEO/AEO optimization, and content strategy development, with a strong focus on brand voice consistency and best-in-class content standards across both digital and print channels. You will work closely with strategic marketing partners and cross-functional teams to translate complex products, services, and solutions into clear, compelling, and audience-focused content that drives awareness, engagement, and demand. 

Responsibilities: 

• Support strategic alignment between business objectives and Wesco’s overall web strategy by partnering with key stakeholders on web content structure, placement, development, and execution of a seamless, customer-focused user experience.


• Develop, recommend, and execute B2B content strategies aligned to business objectives, buyer personas, and channel-specific best practices.


• Optimize web content for SEO/AEO/GEO, including keyword research, on-page optimization, metadata, internal linking, and content structure.


• Apply web writing best practices, including scannability, accessibility fundamentals, and user-focused content design


• Monitor customer engagement and Key Performance Indicators (KPIs) of web content and provide insight on how to improve or expand user experience.


• Assist with research and analysis activities such as web metrics/trend analysis and tracking, competitive web site/eCommerce monitoring, customer research, and competitor research.


• Support sales and marketing needs of sales and supplier product groups at global, national, regional, and local levels.

Qualifications:

• Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required


• Master's Degree - Marketing, Communications, Business, or related field preferred


• 4–6 years of progressive marketing experience, Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.


• Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.


• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.


• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.


• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).


• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”


• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), working knowledge and at least basic- to intermediate-level HTML or WordPress skills.


• Strong creativity, out-of-the-box thinking, and entrepreneurial drive; able to work with autonomy and self-direction.


• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.

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