SEO + GEO Strategist

About the Role

We're looking for a strategic and technical SEO leader who’s passionate about organic growth, automation, and the evolving role of AI in search. As our SEO Strategist, you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.

You’ll own everything from deep technical audits and structured data to high-level experimentation and cross-channel collaboration.

What You’ll Be Responsible For

1. Drive SEO Results Across Client Accounts

• Lead SEO strategy, execution, and optimization across diverse client portfolios.
• Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
• Oversee performance across both technical and content-driven SEO initiatives.

2. Innovate and Experiment with AI & SEO

• Test and refine strategies involving:
• Prompt engineering & testing for AI tools and SERP analysis.
• Embedding knowledge and chunk analysis to improve AI discoverability.
• Featured snippets, AI summaries, and emerging SERP experiences.
• Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots).
• Run structured SEO experiments with measurable impact.
• Leverage automation tools (like Make.com) to improve efficiency.

3. Communicate SEO Changes and Insights

• Be the voice of SEO updates, algorithm changes, AI shifts, new tools.
• Turn insights into actionable strategy adjustments for the team and clients.
• Contribute SEO data to internal and external reporting for transparency and education.

4. Lead Technical SEO for Clients

• Conduct deep-dive technical audits, especially for WordPress-based sites.
• Optimize Core Web Vitals, structured data, site architecture, and schema markup.
• Ensure clean technical builds and collaborate closely with developers and designers.
• Implement and manage schema types that enhance AI and SERP visibility.

Additional Responsibilities

5. Scale SEO Operations

• Build efficient, scalable systems and workflows using automation.
• Maintain documentation, templates, and SOPs to ensure consistent delivery.

6. Develop Team Knowledge

• Establish an internal SEO knowledge base and contribute to ongoing training.
• Lead QA initiatives and support feedback loops for SEO quality and consistency.

7. Support Internal Marketing

• Maintain and optimize the internal site (UX + SEO best practices).
• Manage lead data flows and automated reporting across platforms like CRM and analytics.
• Contribute SEO insights to blog, newsletter, and campaign content.

What You’ll Gain

• A strategic, experimental role at the intersection of SEO and AI.
• Opportunity to lead across technical, content, and automation layers.
• Supportive team culture that values transparency, creativity, and learning.
• Growth path into leadership or specialized areas of SEO innovation.

Ready to shape the future of search? Apply now and help us redefine what SEO looks like in the age of AI.

About FatCat Strategies:

FatCat Strategies is a Raleigh-based full-service marketing agency specializing in home improvement companies. For over 20 years, we’ve helped our clients achieve their marketing goals and control costs at the same time. We typically work with clients for years, not months, meaning you’ll be able to see the direct impact your work has on client success. The culture is casual and supportive. We are all invested in helping our clients reach their marketing goals and helping each other succeed.

3–5 years of experience in SEO with technical, content, and strategic depth.

• Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics.
• Technical SEO expertise, especially in WordPress environments.
• Strong fluency in schema markup and structured data implementation.
• Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI-influenced search behavior.
• Familiarity with embedding concepts, chunk analysis, and prompt testing.
• A builder mindset; self-directed, curious, and systems-oriented.
• Excellent written and verbal communication skills.

Work Location: Hybrid in Raleigh, NC (must be able to work on-site multiple days per week)

*This role will be strictly in person only for the beginning of your employment until we're both comfortable with being virtual part-time.

Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm

Compensation will be determined based on your experience, skill set, and the impact you’re positioned to make within our team.