Social Media & Digital Marketing Specialist - Retail Support Center - Marshall, MN

Job Summary
In this role, you will play a key part in elevating Runnings' digital presence across various platforms by developing engaging content and executing innovative social media strategies. You will be responsible for driving audience engagement, managing online campaigns, and supporting the overall digital marketing efforts to help us meet our business objectives. This role offers both collaborative team projects and independent initiatives.

Duties

• Content Creation & Strategy: Develop and execute creative, data-driven social media content strategies to boost brand awareness and drive customer engagement across multiple platforms (LinkedIn, Instagram, Facebook, etc).


• Campaign Management: Plan, launch, and monitor digital media campaigns and social content calendar, using a mix of photography, videography, and graphic design to drive customer engagement .


• Analytics & Reporting: Track performance metrics for social media and digital campaigns, analyze data, and optimize future content based on insights to improve engagement and ROI.


• Content Development: Write, proofread, and edit compelling content for social media posts, blogs, email campaigns, and the website, ensuring high standards for grammar, style, and tone.


• SEO & Blogging: Create SEO-rich blog posts that enhance the website’s search rankings and provide valuable, educational content to our audience.


• Community Management: Actively monitor and engage with social media followers, addressing inquiries, feedback, and comments in a timely and brand-consistent manner.


• Event Promotion: Support marketing initiatives for in-store events and grand openings.


• Collaboration & Branding: Work closely with the design team to ensure all marketing materials are consistent with our brand identity guidelines (fonts, style, tone, etc.) across all channels.


• Innovation & Trends: Stay up to date with the latest trends in digital marketing and social media, bringing fresh ideas to improve brand presence and customer engagement.

What You’ll Bring:

• Creativity & Energy: A proactive, high-energy individual with a passion for digital marketing and a knack for creating engaging content.


• Time Management: Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.


• Strong Communication Skills: Excellent verbal and written communication skills with a focus on clarity, creativity, and brand voice.


• Technical Proficiency: Experience with Adobe Creative Suite design software (After Effects, InDesign, Photoshop, Premier Pro, Illustrator, Etc). Experience with video editing tools is a plus.


• Experience: 2+ years of experience in social media marketing, content creation, or a related field preferred.

Why Runnings?

Runnings is a rapidly growing retailer of Farm, Home & Outdoor products. We’re committed to fostering a collaborative and creative work environment where every team member is valued. By joining our Marketing & eCommerce team, you’ll have the opportunity to make a direct impact on the growth and success of the business while developing your professional skills. This position offers competitive compensation and benefits, along with opportunities for professional development and career growth.

Note:This opportunity is an in-person role at our headquarters in Marshall, MN.