Denver Social Media Contractor

90-Day KPI Framework

Role Focus

Masha’s primary focus will be supporting the Denver market and Denver team through lead generation, local outreach, in-clinic content, and business-to-business opportunities.

The role will begin at 15 hour per week. 

Additional projects may come up as the role develops, but they should continue to fit within the agreed weekly hours unless an expansion in scope is discussed.

1. Lead Generation

Goal

Generate 8–10 qualified Denver leads per week.

Leads should come through:

• Social engagement
• Direct outreach
• Local community connections
• Partnerships
• Referral opportunities

The focus is on identifying prospective clients and creating conversations that can support new client growth for Denver.

2. Denver Outreach

Outreach should be primarily focused on Denver-based accounts, businesses, creators, and communities that align with the PREVA client.

This includes:

• Local businesses
• Wellness and fitness brands
• Beauty businesses
• Hospitality
• Fashion and retail
• Local creators and influencers
• Other brands with an overlapping audience

The goal is to consistently increase PREVA’s visibility and relationships within the Denver market.

3. In-Clinic Content

Goal

Plan and execute one dedicated Denver content day per week.

Content days will be planned in partnership with Chelsea and Ariel based on:

• The overall monthly marketing strategy
• Weekly priorities
• Promotions
• Provider needs
• Treatment focus
• Upcoming campaigns

The purpose is to create a consistent pipeline of Denver-specific content while maintaining alignment with PREVA’s broader brand and marketing strategy.

4. Business-to-Business Opportunities

Identify and develop opportunities for PREVA to partner with other Denver businesses.

This may include:

• Brand partnerships
• Collaborations
• Cross-promotion
• Referral relationships
• Events
• Giveaways
• Community activations
• Content collaborations

The focus should be on opportunities that increase local visibility, introduce PREVA to new audiences, and support client acquisition.

Performance Review

We will evaluate the role based on:

• Consistency of 8–10 leads per week
• Quality and consistency of Denver outreach
• Execution of weekly content days
• Business-to-business opportunities generated
• Partnerships or collaborations developed
• Overall contribution to Denver visibility and new client growth