Social Media Marketing Associate

Content Creation & Strategy: Develop, schedule, and publish engaging, high-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa.

Community Management: Act as the voice of Travelwings on social media. Proactively engage with our community by responding to comments, messages, and mentions in a timely and authentic manner.

Targeted Outreach: Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S.

Trend Monitoring: Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective.

Influencer & Partnership: Identify and assist in building relationships with U.S.-based travel influencers and community leaders, especially those focused on Black travel and African destinations.

Analytics & Reporting: Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates. Provide monthly reports on what’s working and what isn't.