Social Media Specialist Brentwood, TN

Social Media Specialist – Brentwood, TN

Role Overview:
We are seeking a highly motivated and creative Social Media Specialist to drive brand awareness, engagement, and growth across digital platforms. This individual will play a key role in developing and executing strategic social media campaigns, with a strong emphasis on short-form video content (TikTok, Instagram Reels) and real-time brand storytelling.

This role will also support Apex’s broader creative and branding efforts, including graphic design, digital design, print media, flyers, promotional materials, and maintaining a cohesive visual identity across platforms.

This role will work cross-functionally with leadership and operations to bring the Apex brand to life through compelling, data-driven content and creative marketing materials.

Key Responsibilities:

• Develop, launch, and optimize end-to-end social media campaigns aligned with brand and business objectives
• Shoot, edit, and produce high-quality video content for TikTok, Instagram, and other platforms
• Manage content calendars and ensure consistent, strategic posting cadence
• Leverage platform analytics, insights, and performance metrics to refine content strategy and improve engagement (KPIs: reach, impressions, conversion, follower growth)
• Identify and capitalize on trending content, audio, and platform algorithms to maximize visibility
• Collaborate with leadership and internal teams to execute brand storytelling and campaign initiatives
• Support broader digital marketing efforts, including SEO, brand positioning, and online reputation management
• Assist in building and maintaining a cohesive brand voice and visual identity across all channels
• Create and support the development of flyers, advertisements, promotional materials, presentations, social media graphics, and other branded content
• Demonstrate an understanding of graphic design, digital design, and print media and how each supports the overall brand
• Assist with creating materials for both digital and print distribution
• Maintain consistency in branding, design, messaging, fonts, imagery, and overall visual presentation
• Collaborate with leadership to develop creative concepts and visual assets for events, campaigns, announcements, recruitment, and community initiatives
• Stay current on design trends, social media trends, and emerging creative platforms and tools

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field preferred
• 2–4 years of experience in social media management and digital marketing
• Proven experience building and executing successful social media campaigns
• Strong understanding of content strategy, audience targeting, and engagement tactics
• Working knowledge of graphic design, print media, digital design, and branding
• Experience creating flyers, digital graphics, promotional materials, and other marketing collateral
• Working knowledge of SEO principles and digital marketing funnels
• Proficiency in video editing and design tools (CapCut, Adobe Creative Suite, Canva, etc.)
• Experience using analytics tools (native platform insights, Google Analytics, etc.)
• Portfolio of creative work demonstrating social media, graphic design, branding, video, or digital content preferred

Ideal Candidate:

• Creative thinker with a strong eye for branding, storytelling, and visual content
• Has a strong understanding of graphic design, print media, digital design, and visual branding
• Able to take an idea and turn it into a professional, engaging, and visually compelling finished product
• Data-driven and comfortable making decisions based on performance metrics
• Highly organized with the ability to manage multiple campaigns and creative projects simultaneously
• Comfortable working in a fast-paced, collaborative environment
• Proactive, innovative, and aligned with a high-performance, service-driven culture
• Someone who can help drive the creative direction of Apex’s flyers, branding, social media, and overall visual presence