Social Media Strategist  

Location: Austin, Texas (Hybrid)
Reports To: Marketing VP
Department: Marketing

About Consuela

Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico.  Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni’s design philosophy, The Art of the Unmatched™ – an intentional juxtaposition of colors, textures and patterns that reflect life’s wild and varied journey. 

Consuela’s purpose and mantra – Make Today Ridiculously Awesome – is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make. 

Purpose of the Role

The Social Media Strategist plays a critical role in bringing our brand to life across social platforms through compelling storytelling, community engagement, and algorithm-winning content. This role sits within the Marketing team and is responsible for driving Consuela’s organic social media presence primarily across Facebook, Instagram and TikTok while helping grow a highly engaged, loyal community around the brand.

This person lives at the intersection of creativity, culture, trends, storytelling, and analytics. They understand how to create content that resonates emotionally while also performing strategically within ever-evolving platform algorithms. The Social Media Strategist is equal parts creative thinker, trend forecaster, community builder, and operational executor.

Reporting to the Vice President, Head of Marketing, this role partners closely with Creative, Brand Marketing, Retail, Ecommerce, Customer Experience, and external partners to ensure social content reflects the heart of the Consuela brand while driving meaningful engagement and audience growth.

Successful candidates are naturally curious, deeply plugged into culture and trends, and energized by fast-paced environments with constant evolution. They are highly organized, detail-oriented, collaborative, and passionate about building community through storytelling and content that feels authentic, joyful, artistic, and unmistakably Consuela.

This role is based onsite in Austin, Texas, and remote candidates will not be considered.

Key Responsibilities

Social Media Strategy & Execution

• Own and execute Consuela’s organic social media strategy across Facebook, Instagram and TikTok
• Develop platform-specific content strategies that align with brand priorities, product launches, campaigns, and storytelling moments
• Create and manage social content calendars that balance strategic planning with agile, trend-responsive content opportunities
• Partner cross-functionally to ensure alignment between social storytelling, brand campaigns, retail initiatives, ecommerce priorities, and community engagement
• Identify opportunities to increase reach, engagement, follower growth, and brand relevance through algorithm-friendly content strategies
• Continuously evaluate platform performance and optimize content approaches based on insights, trends, and analytics

Content Development & Storytelling

• Concept and create compelling social-first content that reflects the Consuela brand voice, aesthetic, and spirit
• Collaborate closely with Creative and Brand teams to translate campaigns, launches, and brand moments into engaging social storytelling
• Capture and produce real-time content including photo, video, Reels, TikToks, behind-the-scenes storytelling, and community-driven content
• Write engaging social copy that feels authentic, conversational, and aligned with the Consuela brand
• Maintain a strong understanding of evolving content formats, editing styles, hooks, and storytelling approaches that drive performance on Instagram and TikTok
• Help evolve Consuela’s social presence in ways that feel culturally relevant while remaining true to the brand

Community Engagement

• Foster meaningful engagement with the Consuela community across social platforms
• Monitor comments, DMs, tags, and conversations to ensure timely and thoughtful engagement
• Build relationships with customers, creators, brand fans, and community advocates
• Identify opportunities to amplify user-generated content, community stories, and brand affinity moments
• Serve as a pulse point for customer sentiment, community feedback, and emerging conversations relevant to the brand

Trends, Culture & Insights

• Stay deeply connected to social media trends, platform changes, pop culture moments, creators, and emerging digital behaviors
• Identify timely opportunities for the brand to participate in relevant cultural conversations
• Bring fresh ideas and creative concepts forward regularly to keep content dynamic and engaging
• Monitor competitor activity and industry best practices to identify opportunities for innovation and differentiation
• Use data and performance insights to guide recommendations and continuously improve content effectiveness

What You Bring to the Role

• 3–5 years of experience managing and growing organic social media channels for a consumer-facing brand
• Proven success creating high-performing content on Instagram and TikTok specifically
• Deep understanding of social media algorithms, platform behaviors, and engagement drivers
• Strong creative eye with experience capturing and editing social-first photo and video content
• Exceptional storytelling and copywriting skills with an ability to adapt tone across platforms and audiences
• Strong understanding of internet culture, trends, creators, and evolving social behaviors
• Highly organized with strong project management and cross-functional communication skills
• Comfortable balancing strategic planning with hands-on content execution
• Experience working in fast-paced, growth-stage environments with evolving priorities
• Passion for fashion, art, storytelling, hospitality, and creating meaningful brand experiences
• Experience using social media management, analytics, and content editing tools preferred

How You Show Up

• You bring energy, curiosity, and creativity into every room and every project
• You are deeply plugged into culture and naturally ahead of trends
• You balance artistic instinct with strategic thinking and measurable performance
• You thrive in fast-moving environments and adapt quickly to change
• You are collaborative, communicative, and highly responsive across teams
• You take ownership and execute with urgency, organization, and attention to detail
• You care deeply about building authentic community and meaningful customer connection
• You are passionate about storytelling, brand building, and creating content people genuinely want to engage with
• You embody the spirit of “Make Today Ridiculously Awesome” in both your work and interactions

What Success Looks Like

• Consuela’s organic social channels show sustained growth in both connected and unconnected reach and engagement
• Content consistently reflects the unique voice, spirit, and visual identity of the brand
• Social storytelling feels timely, culturally relevant, and creatively differentiated
• The community feels engaged, connected, and excited to participate with the brand
• Cross-functional teams view social as a strong strategic and creative partner
• Content execution is consistent, organized, and adaptable to evolving business priorities
• Social media performance insights lead to smarter, more effective content strategies over time