Specialist, Brand Strategy

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.

Who are we hiring?

The Sphere Brand team is seeking a Brand Strategy Specialist to help shape and elevate the Sphere brand across a dynamic portfolio of events, experiences, cultural moments, and strategic brand partnerships. This role is ideal for a creative and strategic thinker who thrives is a fast-paced, collaborative environment and is passionate about building meaningful brand connections.

As a key cross-functional partner, you will work closely with teams across Social, Creative, Studios, Product, Sales and other functions to bring the brand to life in innovative and impactful ways. The Brand Strategy Specialist will be based in Burbank and report to the Director, Brand Strategy for Sphere Entertainment.

What will you do?

• Support ongoing work to define Sphere's Exosphere content strategy and liaise between various cross-functional departments to drive Exosphere campaigns to completion


• Support reporting needs and campaign recaps for brand-led initiatives


• Conduct market research and competitive analyses to inform strategic briefs for Sphere moments and activations


• Partner with the Business Operations team to conduct daily reviews of art & promo content programming on the Exosphere


• Lead or partner in brainstorming meetings with brand and marketing teams for integrated activations and ensure alignment across teams


• Develop and maintain strategic materials, including decks, one-pagers, and program overviews, in a clear and concise manner


• Partner with Project Management team to ensure follow-through for Brand deliverables with a focus on submitting requests, obtaining approvals, and managing deadlines


• Act as a flexible strategic resource across various brand projects

What do you need to succeed?

• Passion to shape the future of entertainment globally and a curiosity for how technology will enable new experiences that wow audiences


• 3+ years of experience in a brand or marketing role, ideally at a large, matrixed organization within entertainment and/or technology


• Minimum intermediate-level proficiency in Microsoft Office (e.g., Excel and PowerPoint) and data analysis tools (e.g. Tableau)


• Strong communicator, able to clearly present and articulate plans, ideas, and results


• Able to work effectively in a fast paced, dynamic environment with flexibility to pivot plans as business needs evolve and opportunities arise


• Highly collaborative, with excellent interpersonal skills and ability to build relationships across cross-functional teams


• Strong organizational skills with an ability to prioritize and manage workload


• Accountable and detail-oriented from planning to execution and analysis of results


• Bachelor’s Degree preferred

Special Requirements 

• Requires occasional travel


• Some evenings and weekends may be needed