Specialist Performance Marketing

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.

Who are we hiring?   

The Specialist, Performance Marketing is responsible for supporting the Performance Marketing team with creation and implementation of best-in-class digital marketing initiatives, including expertise utilizing various marketing channels such as CRM (e.g., email and SMS marketing) and proficiency in Salesforce Marketing Cloud. The Specialist Performance Marketing will support all MSG brands including Rockettes, Concerts & Bookings, New York Rangers and New York Knicks. 

What will you do?   

• Own end to end creation and deployment of email campaigns across multiple brands


• Coordinate day to day deliverables, liaising with key internal stakeholders and external agency partners (i.e. content calendars, trafficking creative, ensuring quality assurance, etc.)


• Lead audience segmentation strategy to deliver highly targeted & personalized messages across channels to drive engagement and conversions


• Assisting management of all Marketing Cloud activities (e.g., Journey Builder, email functionality, SMS, data feeds, data warehouse connections)


• Collaborating in planning holistic email & SMS campaigns, partnering with Marketing Strategy teams to build out campaign strategy & recommendations to support ticket sales & ancillary marketing initiatives


• Partner with Data & Analytics teams on insights and execution of technical projects relating to marketing initiatives including new initiatives focused on customer data analysis


• Report on performance results and inform on best practices and learnings to key stakeholders


• Maintain business and/or technical documentation around business processes and marketing campaigns


• Research and recommend new innovations and testing opportunities to stay up to date on current trends

What do you need to succeed?   

• 3+ years’ experience in digital marketing (e.g., email, SMS, mobile and web personalization), and working knowledge of email HTML and CSS required, SQL preferred


• Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations (e.g. Marketing Automation, Personalization, Segmentation techniques)


• Experience in Salesforce Marketing Cloud (or similar ESP) incl: Automation Studio, Email Studio, Journey Builder, Mobile Connect, and Personalization


• Solid understanding of databases, data structure and requirements for marketing campaigns and data mining and segmentation techniques


• Proficient in analytical thinking, utilizing data to drive informed decision-making, identify trends and optimize CRM strategies for enhanced outcomes


• Knowledge of CRM best practices and global compliance regulations (CAN-SPAM, GDPR)


• Proven problem-solving skills and ability to analyze complex issues and develop innovative solutions


• Ability to work independently in a fast-paced environment managing multiple projects simultaneously


• Strong collaboration skills to work with cross-functional teams


• Proactive attention to detail, results-oriented problem solver and organizational skills

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