Specialist/Senior Specialist, Field Visual Merchandising (NYC)

Job Description:

The Global Home Office (GHO) Visual Merchandising (VM) team brings our product assortments to life in our physical store experiences. They promote our brand image by creating impactful, volume driving in-store presentations.

The Field Visual Merchandising Specialist is responsible for driving best-in-class Visual Merchandising execution in a key market by supporting, training, and developing store teams across a defined region. This role brings seasonal directives and brand standards to life through hands-on coaching, in-store support, and consistent follow-up, helping elevate the customer experience and improve store-level performance in partnership with store leadership. In addition to in-market execution, this role will support the Manager of Field Visual Merchandising (GHO based) with broader field support delivered virtually as needed. Working in close partnership with Global Home Office Visual Merchandising, Store Operations, and field leadership, this position reinforces Visual Merchandising as a profit center by enabling stores to execute consistently, efficiently, and with confidence.

The role will focus on Abercrombie Adults and Hollister brand. This role is based in a key market and supports stores across a defined region, with additional virtual support provided to the broader field as needed. Travel within the region is required, along with occasional travel to the Global Home Office (GHO) in Columbus.

What Will You Be Doing?

Execution & Standards

• Translate global visual direction into clear, actionable in-store execution.
• Serve as the in-market Visual Merchandising point of contact for a defined region, ensuring seasonal directives and visual standards are executed accurately and on time in partnership with store leadership.
• Lead change management for new visual initiatives, ensuring adoption, clarity, and consistency through communication, training, and reinforcement.
• Use store KPIs and business context (traffic, conversion, sell-through) to prioritize visual actions and inform merchandising decisions in partnership with store leadership and GHO Visual.
• Bring creative and strategic thinking to in-store storytelling—elevating form styling, windows, and presentations closely tied to brand strategy and vision.
• Support floorsets, new store openings/remodels, activations, elevated displays, and special projects in-market to elevate storytelling, styling, product flow, and commerciality.

Training & Capability Building

• Coach and develop store leadership through in-store visits, side-by-side execution, and structured follow-up to build sustained capability and confidence.
• Support onboarding new team members to build field visual consistency.

In-Store Support & Problem Solving

• Conduct store visits and visual audits to identify gaps, provide immediate feedback, and create targeted action plans in collaboration with store leadership; track progress to sustain elevated execution.
• Apply creative problem solving to adapt global direction to local realities (space, inventory, and fixture constraints) while protecting brand integrity, maintaining standards, and improving customer experience.

Market Insights, Cross-Functional Partnership & Communication

• Capture and share market insights, store feedback, and competitive trends with GHO partners to inform future directives, tools, and ways of working.
• Influence cross-functional partners and store leaders without direct reporting authority, driving alignment and adoption of visual priorities.
• Drive accountability through partnership and alignment, ensuring commitments, timelines, and follow-through are met across stores.
• Support tiering and segmentation strategies in partnership with the Americas Product Team (APT) and store teams, helping stores execute localized opportunities and ad hoc priorities.

Success Measures

• Aesthetic experience guardrails are consistently met in-store: strong form and styling standards, correct lighting, intentional prop placement, and clean, on-brand storytelling
• Windows are executed to standard and with an increased emphasis on styling and elevation in global buzz locations
• Store team capability increases through coaching (measured via leader feedback, onboarding completion, and reduced repeat gaps)
• Consistent, proactive communication with store and field leaders (timelines, priorities, and progress updates)

What Do You Bring?

• Visual merchandising execution and brand standards adherence across multiple store formats
• Coaching, training, and capability-building for store leadership
• Creative, strategic thinker with strong organization and project management skills (planning, prioritization, timelines, detail-oriented execution)
• Strong business acumen and a commercial mindset to prioritize work and drive results
• Effective communication and stakeholder partnership (Store Ops, field leadership, GHO Visual)
• Problem solving during store visits/audits; ability to create clear action plans and follow-through
• Flexibility to travel and work hands-on in a fast-paced retail environment
• Experience supporting floorsets, refreshes, and/or new store openings; comfortable working to timelines and standards
• Experience using business reporting to identify opportunities and prioritize visual actions
• Comfortable working independently in a field environment while partnering closely with store and GHO teams.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

This role allows for remote work across the U.S.. Therefore, in states and cities that require the hourly or salary compensation or pay range to be included in a job posting, the recruiting pay range for this position is $80,000 - $100,000/year. Factors that may be used to determine your actual salary may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands. The range may be modified in the future.

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.