Sportstyle Marketing Specialist

At ASICS, our Sound Mind, Sound Body™ philosophy is more than a tagline, it's our way of life. Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to lift spirits, project positivity, and propel people and whole communities forward.

ASICS provides a diverse and inclusive culture that enables learning, growth, and opportunity at all levels. Our robust employee benefits allow for real work-life balance and a strong sense of community. We empower our employees to pursue their career goals. If this sounds like you, then we want you on our team.

A Brief Overview

ASICS is seeking a detail-oriented and proactive Sportstyle Marketing Specialist to join our Sportstyle Marketing team. This role supports day-to-day execution across the Sportstyle business, including product seeding, invoice and budget management, sample and product coordination, and event, activation, and launch recaps. This position plays a key role in supporting connection with Global Team members on Sportstyle campaign assets and product campaign timelines and works cross-functionally with Brand/Account Marketing, Comms, Merchandising, OneASICS, and Finance teams to ensure alignment across all events, products, and project launch details. The ideal candidate is highly organized and detail-oriented, with the ability to manage multiple workstreams in a fast-paced, collaborative environment.

Leadership Responsibilities

• This position does not have people leadership responsibilities.

What You'll Do

• Support day-to-day execution across the Sportstyle business, helping keep projects, events, and launches on track from planning through completion.


• Lead product seeding efforts, coordinating with internal teams, press, and partners to ensure product reaches the right people at the right time.


• Manage invoices and tracking of budgets for the Sportstyle business, processing payments, tracking spend against established budgets, and flagging variances as needed.


• Coordinate samples and product needs for events, activations, seeding, and other Sportstyle initiatives, including ordering, tracking, and inventory organization.


• Develop event, activation, and launch recaps that summarize outcomes, key learnings, and performance against goals.


• Support connection with Global Team members to align on Sportstyle campaign assets and product campaign timelines.


• Partner cross-functionally with Brand/Account Marketing, Comms, Merchandising, OneASICS, and Finance teams to ensure alignment on all event, product, and project launch details.


• Maintain organized trackers and documentation for budgets, samples, invoices, and timelines to support team visibility and smooth execution.


• Adheres to all company policies and procedures


• Embodies and demonstrates company ethics and values


• Abides by all federal, state and local laws

How You'll Be Successful

• Highly organized, with the ability to manage multiple projects, timelines, and priorities simultaneously.


• Strong attention to detail, particularly when managing budgets, invoices, and inventory of samples and products.


• Comfortable working cross-functionally, with the ability to build strong working relationships across Brand/Account Marketing, Comms, Merchandising, OneASICS, and Finance teams.


• Proactive self-starter who can anticipate needs and keep projects moving without close oversight.


• Clear communicator, able to coordinate effectively with Global Team members across time zones and functions.


• Analytical mindset, with the ability to synthesize event, activation, and launch results into clear, actionable recaps.


• Strong financial acumen, with the ability to track spend, process invoices, and stay within established budgets.


• Flexible and solutions-oriented, with a can-do attitude and the willingness to support wherever needed.


• Ability to travel up to 30% of the time to support events, activations, and brand needs.

What You'll Need

• Bachelor’s Degree in Arts/Sciences (BA/BS) Marketing, Business, Communications, or a related field, or equivalent combination of education and experience required.


• 3-5 years of relevant marketing, brand, or project coordination experience required, preferably within fashion, lifestyle, sneaker, or consumer brand industries.


• Experience managing budgets or invoices required.


• Experience coordinating samples, products, or event logistics preferred.


• Experience working cross-functionally with multiple internal teams preferred.


• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams) required.

SALARY / PAY RANGE: $68,000 - $73,000

PAY TRANSPARENCY: To encourage pay transparency, promote pay equity, and proactively address regulations, ASICS America Corporation will comply with all applicable state or local laws or regulations which require employers to provide pay or salary range information to job applicants and employees. A posted salary/pay range applies to the current job posting. Salary/pay offers may be based on key factors such as education and related experience.

ASICS CCPA Pre-Collection Notice for Job Applications: We collect personal information (PI) from you in connection with your application for employment with ASICS America Corporation, including the following categories of PI: identifiers, personal records, professional or employment information, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment. For additional details or if you have questions, contact us at [email protected].

The above statements are intended to describe the general nature and level of work being performed by employee(s) assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employee(s) assigned to this job. ASICS America Corporation reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities within your general skill set or capabilities. ASICS America Corporation is an Equal Opportunity Employer. #LI-hybrid