Sr. Copywriter

As part of the Marketing team, The Senior Copywriter will develop copy for a wide variety of projects across the Evenflo brand; including but not limited to: launch campaigns, site copy, blog posts, landing pages, CRM and promotional campaigns, and product messaging. This role is to communicate the utility and value of the Evenflo brand and products portfolio to the world. The copywriter will write compelling copy for a variety of project types and work closely with the marketing, product and digital teams during launches and campaigns to produce creative and revenue-generating content.

RESPONSIBILITIES

With a primary focus to create and craft engaging marketing campaigns, the copywriter will be responsible for messaging and copy for the following types of projects, with the management of quality and accuracy of content that supports launches and our brand:

• Lead copy development for a variety of written materials: website content /copy, landing pages, new product launch campaign, digital and promotional campaigns, CRM campaigns, social, and in-product messaging


• Ability to understand, articulate and create copy and campaign ideas in alignment with marketing briefs


• Partner closely with Art team to support campaign development efforts


• Create quality, error-free, on-time copy for marketing and product deliverables


• Comfortable with presenting ideas, working under deadlines and creating presentations


• Ability to iterate quickly and effectively in response to feedback


• Edit and rework copy received from product managers, digital partners and sales organization at the direction of the Creative Director and Sr. Art Director


• Comfortable with crafting product names, taglines


• Write conversion-driving content: CTAs, Headlines, subheads


• Write concise, engaging content using best practices for the given channel/medium


• Experience with SEO/SEM content and copy practices


• Help support our content strategy in alignment with agency partners


• Work with other members of the marketing team to ensure the content strategy complements and amplifies all marketing initiatives


• Aid in the creation of new brand style guide


• Maintain copy guide for Evenflo brand


• Support in peer review process and proofreading of marketing materials


• Experience and comfort with both digital and printed materials, the process and nuances between the channels


• Able to leverage Adobe Suite, Microsoft SharePoint, and creative workflow tool (ASANA) as it aligns to organizational and departmental processes