Sr. Director, Brand Management

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering\u00ae and Dungeons \u0026 Dragons\u00ae to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That\u2019s where you come in!\n\nMagic is in a once-in-a-generation growth arc\u2014from beloved TCG to cultural powerhouse. This is a rare chance for a world-class brand leader to help steer the next era of one of gaming\u2019s most iconic franchises. Your mission: make Magic easier to love\u2014growing the gathering by turning cultural curiosity into lasting fandom and giving longtime players new reasons to fall in love again. \n \n\n\nWhat You\u0027ll Do: \n\n * Go-to-Market Leadership. Build the global go-to-market through integrated campaign planning with our partnered teams across the business. Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth. \n\n\n\n\n * Champion the Magic brand. Be the internal (and partner-facing) champion for the Magic brand\u2014partnering with Magic Studio, Product Marketing, Creative, regional marketing, and Universes Beyond partners to ensure everything we ship feels unmistakably Magic and right for our players and the brand. Transform this into compelling stories, innovative platforms, and campaigns that regions are eager to expand. \n\n\n\n\n * Global\u2013Regional co-creation. Partner on a global-to-local model that creates globally consistent and locally meaningful work. Invite regions upstream, co-define objectives and success metrics, and provide campaigns that are easy to adapt. Elevate regional breakouts to global where it strengthens the brand. \n\n\n\n\n * Lead the tripod. Brand (strategy), Creative (tactics/ideas), and Creative Production (make it real)\u2014co-pilot from brief to launch, on time and on budget. \n\n\n\n\n * Be the fan-insight engine. Fuse brand tracking, social listening, player analytics, cultural signals, and creator intel into sharp tests and simple choices. \n\n\n\n\n * Inspire and transform your team. Lead, coach, and grow a team of Brand Managers. Build strong cross-functional relationships, be a force for clarity and collaboration, and help drive transformation through new processes, tools, and ways of working that match Magic\u2019s growing ambitions. \n\n\n\n\n * Tell the story internally. Bring leaders and partners along with clear plans, creative readouts, and impact narratives. \n\n\n\n\n \nWhat You\u0027ll Bring: \n\n * 12+ years leading brand at passion brands\u2014ideally gaming/entertainment/live-ops\u2014with a record of shifting perception and driving outcomes. \n\n\n\n\n * Portfolio of global, integrated campaigns; expert at toolkits regions love to use. \n\n\n\n\n * Master orchestrator across paid/owned/earned/creator; fearless brief writer and storyteller. \n\n\n\n\n * Fan-first instincts + data fluency\u2014turn insight into bold, simple choices. \n\n\n\n\n * Inclusive people leader: builds diverse, high-performing teams; coaches with candor and care; steady under pressure. \n \n \n\n\n\n\n\nWe are an Equal Opportunity / Affirmative Action Employer\n\nWizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.\n\nWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.\n\nThe base salary range for this position is $195,800 to $293,800. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.\n\nOur Comprehensive Benefits Package Includes:\n\n * Health \u0026 Wellness: Medical, Dental, and Vision Insurance\n * Time Off to Recharge: Paid Vacation \u0026 Holidays\n * Financial Well-being: Generous 401(k) Match\n * Life \u0026 Family Support: Paid Parental Leave\n * Giving Back: Volunteer \u0026 Employee Giving Programs\n * Level Up Your Skills: Tuition Reimbursement\n * Exclusive Perks: Product Discounts \u0026 More!\n\n\n\n#Wizards\n