Sr Manager IQOS Brand & Creative Insights

Senior Manager, IQOS Brand and Creative Insights

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

About the Role

This position owns the U.S. consumer learning and foresight agenda for IQOS's smoke-free portfolio, converting adult consumer, brand, category, and market intelligence into decisions that drive awareness, trial, adoption, and retention.

Your ‘day to day’

• Own the IQOS Learning Agenda: Lead the annual U.S. IQOS insights roadmap, translating business priorities into targeted research that informs brand, product, commercialization, acquisition, adoption, and retention decisions

• Lead End-to-End Consumer Research: Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting while ensuring methodological rigor and regulatory compliance

• Drive Commercial Growth Through Insights: Evaluate consumer feedback and key initiatives across the IQOS consumer journey, identifying opportunities to enhance execution, consumer experience, acquisition, adoption, and retention

• Embed consumer and market intelligence into brand, product, and commercial strategies, influencing stakeholders and ensuring insights translate into measurable business outcomes

• Champion Consumer-Centricity: Foster a culture of curiosity & consumer focus by sharing insights, emerging trends, and compelling storytelling that strengthen organizational understanding of consumer needs and behaviors

• Collaborate with measurement & optimization, revenue growth management, and analytical teams to develop a comprehensive understanding of how the brand is being received in market

Who we’re looking for

• Bachelor's in Business, Marketing, Psychology, Sociology, Research, or related.

• 10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or marketing agency strategic planning roles

• Mastery of quantitative & qualitative methodologies (segmentation, ad effectiveness, panel, ethnography, brand equity, focus groups, IDIs, brand tracking, product research)

• Ability to connect signals across primary, syndicated, and behavioral data into business recommendations

• Excellent storytelling, executive communication, stakeholder-influencing skills

• Experience with BI and dashboarding tools

• Applied AI/GenAI and agile research experience

• Legally authorized to work in the U.S

Annual Base Salary Range: $176,000-$220,000

We offer:

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!

• Hybrid model 

Philip Morris International Inc.'s U.S. businesses are invested in America's future and advancing a smoke-free nation. The businesses are committed to providing the approximately 25 million legal-age consumers who smoke cigarettes with better, smoke-free alternatives and to ensuring the products are marketed responsibly. From PMI's global headquarters in Stamford, Connecticut, and other locations nationwide, PMI U.S. contributes leadership, jobs, investment, and innovation in the U.S. The U.S. businesses employ more than 3,000 people across America and operate product manufacturing facilities, including in Aurora, Colorado, Owensboro, Kentucky, and Wilson, North Carolina. For more information, please visit www.uspmi.com.

Philip Morris International (PMI) is an Equal Opportunity Employer.

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