Sr. Strategist, Out-of-Home Buying

Position: Sr. Strategist, Out-of-Home Buying

Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482

Overview:

Mediassociates is a leading independent media planning, buying and analytics agency located in the greater NYC Metro area. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

Out-of-Home Buying

• Negotiate and execute OOH placements across roadside bulletins, transit, street-level, airport, place-based/venue, aerial, and high-impact digital formats (urban panels, liveboards, spectaculars), including rate, added value, and contract terms


• Manage a mix of annual permanent programs, flighted buys, and rotary programs across multiple markets, states, and international placements


• Conduct tactical research and vendor/market evaluation using audience measurement tools and location data to build data-driven recommendations


• Own proof-of-performance (POP) tracking throughout campaigns, including rotary location changes and creative swaps, and deliver post-campaign analysis


• Plan, negotiate, and implement programmatic OOH buys, conducting in-flight optimization


• Evaluate sponsorship packages and new partnership opportunities, including pre- and post-campaign/event performance reviews as well as renewal recommendations


• Respond to ad hoc RFPs and incremental budget requests with quick-turn plans and recommendations

Campaign & Team Operations

• Serve as primary vendor contact for OOH partners; cultivate rep relationships and surface rate and value-add opportunities


• Craft and present OOH media recommendations to internal planning/strategy teams and clients


• Manage creative specs, production timelines, and trafficking deadlines with vendors and creative partners


• Maintain media calendars, budget tracking, billing, and financial reconciliation, including discrepancy resolution and audit-ready documentation


• Support measurement workflows, including attention-based reporting dashboards and OOH inputs to multi-touch attribution (MTA) and media mix modeling (MMM)


• Provide QA oversight and mentorship to junior buyers, as applicable

Required Skills & Experience:

• 5+ years of media buying experience with hands-on OOH and dOOH buying required


• Clear written and verbal communication; comfortable presenting to internal teams and clients


• Demonstrated end-to-end ownership: tactical research, RFP'ing vendor reps, building the recommendation, negotiating, activating, and reporting out performance


• Experience negotiating vendor contracts and managing buys from authorization through reconciliation


• Strong organizational skills; able to manage many concurrent campaigns, vendors, and deadlines across a multi-client portfolio


• Proficiency with OOH audience measurement and location data tools (Geopath or equivalent)


• Programmatic OOH buying experience across DSP or vendor-side platforms


• International OOH buying experience a plus


• Familiarity with MTA and/or MMM measurement approaches a plus

Our office is located in Sandy Hook, Connecticut. We are open to candidates living/working from other US locations however candidates must be available to work 8:30am-5:30pm or 9am-6pm eastern time. Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state or local law.