Overview:
Reporting to the Associate Director and Director, the Supervisor within the Digital Planning team at Canvas Worldwide, will operate within the agency's digital investment organization, supporting media investment planning, execution, and management while helping oversee day-to-day account work and team operations. This role requires previous digital media agency experience and can communicate the ins/outs of how to develop/execute a media plan. This candidate will work closely with an entry level Associate, and Specialist (as a team) to work on various Digital and Branded Content campaigns. Additionally, being able to represent yourself in a professional manner is paramount as this role will be present in many internal and external meetings. They manage the day-to-day execution of digital media planning initiatives and supports the delivery of client business objectives. In a typical day, they would be expected to partner with internal planning, analytics, and activation teams; oversee campaign execution and optimizations; review media performance and pacing; coordinate with media partners and vendors; and ensure client deliverables are completed accurately and on time. As a supervisor-level team member, they play a key role in workflow management, training and mentoring junior team members, troubleshooting executional challenges, and communicating updates and recommendations to both internal stakeholders and clients. This position sits within the broader Digital organization and contributes to the successful execution of media strategies and operational excellence.
Responsibilities
- Collaborate with the Strategy team to synthesize client information, campaign media objectives, and strategies into digital ideas.
- Participate in collaborative team brainstorms to launch plans
- Create and present media-specific documentation, such as Requests for Proposals (RFPs), Digital media plans, Campaign recaps, etc.
- Lead the team in analyzing Digital proposals and partner negotiations
- Analyze campaigns and recommend strategic and tactical changes to maximize campaign performance
- Utilize a variety of systems (Nielsen, ComScore, eMarketer, and Forrester) for competitive analysis, media planning development, and reporting
- Lead and manage the budget and client billing process to ensure accuracy and timely delivery
- Support team in setting up 3rd party ad server/tracker system
- Supervise the team to ensure data entry in the billing system (SBMS) and insertion orders are correct and prompt
- Support day-to-day communication with key partners: vendors, creative/partner agencies, and clients
Qualifications
- Bachelor’s degree required
- 3-5 years of experience in Media Strategy or Planning, with emphasis on Digital media
- Ability to handle multiple projects and meet tight deadlines under pressure
- Excellent written and verbal communication skills
- Strong presentation skills, ability to communicate to internal managers, clients, and media partners
- Solid understanding of the principles of marketing and advertising, media concepts and terms, and creative and budget requirements
- High level proficiency and knowledge of Microsoft Office products as well as planning tools
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
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