TikTok Live Commerce Manager

About TAAC Group

TAAC Group is a multi-brand holding company operating at the intersection of art, culture, and commerce. Our flagship brand, Smard Art, is the world's leading Black art retail brand.

About the Role

We are looking for a TikTok Live Commerce Manager who is equal parts strategic team lead and active live seller. This is not a purely managerial role. You will spend at least 60% of your working hours selling on live streams, even when full team coverage is in place. Being on camera is a core performance function, not a fallback.

The remaining 40% of your time goes into building, managing, and scaling our live commerce team across TikTok Live and other live channels in Canada and the United States, driving audience growth, GMV, conversion, and host development. If you can sell on camera and lead a team that sells, this role was made for you.

In This Role, You Will

Live Selling Performance

• Personally host the majority of scheduled live sessions across TikTok Live and other live platforms


• Drive direct revenue through on-camera product presentation, audience engagement, and real-time conversion tactics


• Maintain a strong on-camera presence and brand voice consistent with Smard Art's identity and audience


• Co-host alongside team hosts during high-traffic and promotional streams to maximize peak-window GMV

Team Leadership and Operations

• Recruit, onboard, train, and manage a team of live commerce hosts across Canada and the United States


• Build and maintain a cross-border live schedule that maximizes reach across time zones


• Develop scripts, product talk tracks, promotional hooks, and engagement playbooks for the team


• Monitor host KPIs, including watch time, conversion rate, average order value, and viewer growth


• Coordinate with marketing and creative teams on product launches, seasonal campaigns, and platform promotions

Platform Growth and Strategy

• Own TikTok Shop and live commerce metrics: GMV, live viewer count, follower growth, and repeat buyer rate


• Test new live formats, product pairings, and promotional structures to improve performance


• Use platform analytics to optimize scheduling, product selection, and host assignments


• Stay current on TikTok and live platform algorithm updates, live commerce trends, and competitor activity


• Report weekly GMV, session performance, and team output to the Head of Commerce Marketing

We Are Looking for Someone Who

• Has proven experience as a live commerce host or live selling professional on TikTok Live or other live channels


• Has a strong on-camera presence: confident, engaging, and able to drive real-time purchases


• Has managed or coordinated a team of hosts, creators, or sales associates


• Has consistently hit or exceeded GMV-based live sales targets


• Knows TikTok Shop mechanics, TikTok Live best practices, and live commerce tools inside and out

Strongly Preferred

• Experience in art, home decor, or lifestyle products, Smard Art's core categories


• An existing TikTok following or a track record of growing audiences through live content


• Familiarity with Black consumer culture and marketing to Black women ages 18 to 35


• Experience working with influencer or creator teams

Your Approach to the Role

• You lead from the front. Your team sees you on camera, not just in the schedule


• You live in the numbers and use data to decide what to sell, when, and who hosts


• You coach hosts with clear, direct feedback and celebrate their wins


• You stay sharp on platform changes and adjust fast when something stops working


• You own the results, the good weeks, and the hard ones