US Direct Sales Representative (WEST) - Industrial Inkjet Printing Systems

About Tourmaline Enterprises

For over 27 years, Tourmaline Enterprises has been a trusted partner to manufacturing and packaging teams worldwide, providing reliable industrial inkjet printing systems for coding and marking production lines. As a small, family-owned, woman-owned business, we’ve built our reputation on accountability, transparency, and results—delivering solutions that help clients meet production needs for lot numbers, barcodes, expiration dates, logos, and more, all backed by responsive U.S.-based support.

With a global reach across 10+ countries and 500+ clients, Tourmaline is experiencing rapid growth and is intentionally scaling with the right people and structure in place. Despite our expansion, we’ve maintained a highly collaborative and supportive culture across departments, where teams work closely together to solve problems and drive outcomes.

We are looking for driven, high-performing sales professionals who are motivated to be part of that growth. If you’re looking for “just a job,” this likely won’t be the right fit. But if you’re energized by the opportunity to help build something meaningful—and have the passion and perseverance to excel in a performance-driven environment—this is a strong opportunity to grow with us.

Overview:

The US Direct Sales Representative is responsible for driving revenue growth through both the expansion of existing customer accounts and the development of new business for Tourmaline Enterprises. This role focuses on selling industrial coding and marking solutions directly to end users, owning the full sales cycle from prospecting through close.

The US Direct Sales Representative will develop and execute an annual territory plan (West) to achieve revenue targets and maintain profitable margins across product lines. This individual will actively engage with customers across assigned regions, identify application-specific needs, conduct product demonstrations, and deliver tailored solutions that align with operational requirements. The role requires consistent travel within the territory to build strong customer relationships, generate pipeline, and close new business.

Key Responsibilities:

• Drive new business development by prospecting, qualifying, and closing opportunities with end users across assigned territory
• Manage and grow existing customer accounts, identifying opportunities for upselling and repeat business
• Own the full sales cycle from initial outreach through proposal, negotiation, and close
• Conduct on-site visits, product demonstrations, and trials of industrial coding and marking equipment
• Assess customer production environments and recommend tailored solutions based on application needs
• Develop and execute a territory plan to meet or exceed revenue and margin targets
• Build and maintain a strong pipeline through consistent outreach, referrals, and industry networking
• Collaborate with internal teams (operations, service, and leadership) to ensure successful implementation and customer satisfaction
• Provide accurate sales forecasting and maintain up-to-date activity and pipeline tracking in CRM
• Stay informed on industry trends, competitor offerings, and customer requirements to effectively position Tourmaline products
• Travel regularly within the assigned region to support customer engagement and business development

Requirements

• Minimum of 5 years of sales experience; experience within the industrial coding, marking, or packaging industries strongly preferred
• Located in Western US
• Proven ability to sell a tangible product and deliver tailored customer solutions
• Demonstrated experience forecasting sales performance and managing pipeline activity
• Competency in managing and maintaining accurate data within a CRM system
• Strong ability to influence decision-makers and close deals in a timely manner
• Excellent sales, negotiation, and customer service skills
• Ability to think critically and develop effective sales strategies based on customer needs and market conditions
• Highly organized with strong administrative and follow-through skills
• Ability to manage multiple initiatives simultaneously while maintaining a positive, results-driven attitude
• High level of integrity; self-confident with a strong ability to build and maintain relationships
• Ability to multitask and remain productive while traveling frequently
• Strong written and verbal communication skills, including the ability to create reports and client correspondence
• Ability to spend prolonged periods of time standing, speaking, walking, driving, and/or sitting
• Position will require travel: 50% or more

Compensation and Benefits

• Base Salary: $35,000-55,000 based on experience
• On-Target Earnings (OTE): $120,000+ in Year 1, $150,000+ in Year 2, and $200,000+ in Year 3 (all uncapped; top performers can exceed these ranges).
• Uncapped, tiered commission structure on equipment sales tied to overall revenue performance
• Additional commission on ink sales, with a decreasing commission structure based on customer tenure
• Commissions paid on a regular payroll cycle
• Travel and business expenses reimbursed
• Employer-sponsored health benefits available, including 50% employer contribution toward a Bronze-level medical plan (with the option to buy up to higher-tier plans at the employee’s cost), plus optional dental and vision coverage (employee-paid).

Along with your application please be sure to send in a short, 1-3 minute video to [email protected] explaining why you want to work for Tourmaline Enterprises, what you bring to the table, and why you believe you would be a great fit.

Commitment to Diversity

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, we recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.