VFD Specialist

We are seeking an experienced VFD Specialist to support our Rockwell Automation distribution business. This role requires deep technical expertise in Variable Frequency Drives (VFDs) and related power components, along with the ability to work closely with the sales team to develop, present, and propose complete drive solutions for industrial customers.

The ideal candidate will combine strong engineering fundamentals, application experience, and customer-facing communication skills to help define, demonstrate, and deliver technically sound automation solutions.

Key Responsibilities

Technical Skills:

• Specify and design complete VFD  solutions, including: 
  • Variable Frequency Drives (Rockwell Automation preferred)
  • Circuit protection (breakers, fuses, disconnects)
  • Line reactors, filters, and related power conditioning components
• Evaluate customer requirements and recommend technically correct, application-appropriate solutions
• Read, interpret, and review electrical schematics, one-line diagrams, and panel layouts

Sales Skills:

• Manage sales strategy of the VFD/MCC Product lines
• Create sales initiatives to stimulate sales growth
• Provide technical support to the sales team, including:
  • Pre-sales technical consultations
  • Solution validation
  • Bill of material (BOM) development
• Deliver technical presentations, product demonstrations, and training to customers and internal teams
• Assist in preparing and presenting technical proposals to customers, including solution descriptions and justifications
• Support customer meetings, site visits, and application reviews as needed
• Act as a trusted technical resource for VFD-related questions and troubleshooting guidance
• Collaborate with Rockwell  Automation and internal engineering resources when required

• 8–10+ years of experience working with VFDs in industrial or automation environments
• Strong working knowledge of: 
  • Low-voltage industrial drives
  • Motor control and protection
  • Power distribution components
• Associate’s Degree or higher in Engineering (Electrical, Industrial, or related field required)
• Experience supporting or working alongside a technical sales organization
• Strong verbal and written communication skills with customer-facing confidence
• Ability to conduct on-site customer consultations 

Preferred but not required Qualifications:

• Experience with Rockwell Automation drives (PowerFlex family preferred)
• Prior experience working for a Rockwell Automation distributor or systems integrator
• Experience delivering customer-facing technical training or seminars
• Familiarity with NEC, NFPA 79, and standard industrial electrical practices

Key Competencies

• Technical problem-solving and application expertise
• Customer-focused mindset
• Presentation and communication skills
• Ability to translate technical details into customer-understandable solutions
• Collaborative approach with sales and engineering teams

What We Offer

• Competitive compensation and benefits package
• Opportunity to work with industry-leading automation technology
• Collaborative sales and engineering environment
• Ongoing training and professional development