Vice President, Activation, Bespoke

Bespoke is a sports and entertainment consulting and experiential marketing agency that assists brands in selecting the right partnerships and maximizing their sponsorship investment. We are a collective of experienced sports and entertainment marketers who broke out of the big agency world to deliver a more personalized service offering to brands. Combining years of industry experience and invaluable professional relationships, Bespoke provides thoughtful senior-level counsel and custom marketing solutions that are specifically tailored for individual brands.

Who You Are:

You are a senior experiential leader who knows how to turn brand strategy into unforgettable moments across sports, entertainment, culture, and live events. You understand that the most powerful experiences create emotional connection, earn attention, drive conversation, and deepen the relationship between brands and the audiences they care about most. You can lead a team from insight and concept through production and execution, balancing creativity, operational excellence, commercial impact, and client leadership. You have experience working with both large and challenger consumer brands and properties across sports and entertainment – from grand openings of stores to the Super Bowl to Coachella and everything in between. You are equally comfortable shaping a bold experiential platform for a global brand, advising senior clients, developing talent, and stepping on-site to ensure every detail delivers against the idea.

Experiential Strategy & Creative Leadership

• Lead the development of experiential strategies that connect brands to fans, consumers, and cultural audiences across sports and entertainment
• Guide the experiential team in translating brand objectives, audience insights, and sponsorship platforms into ownable live experiences that build brand connections and drive return on investment  
• Oversee experiential programs tied to major sports and entertainment properties, including global events, league and team partnerships, music, lifestyle, culture, and tentpole moments
• Champion ideas that are distinctive, scalable, measurable, and built to create significant brand impact before, during, and after the experience

Client Leadership

• Serve as a senior experiential advisor to clients, helping shape vision, priorities, investment, and executional approach
• Lead conversations around experience, design, consumer journey, fan engagement, sponsorship activation, and measurement
• Build trusted relationships with senior brand, marketing, partnership, and agency partners

Experience Production & Execution

• Oversee the planning and delivery of experiential programs across multiple markets, properties, and live event environments
• Ensure seamless execution across creative development, planning, production, environment design, technology, staffing, logistics, and operations
• Manage vendor and partner relationships including production companies, fabricators, venues, talent partners, technology providers, and field managers
• Oversee internal and external budgets, timelines, scopes, staffing plans, and delivery standards on behalf of client teams
• Guide the experiential team in standardized and timely reporting, recaps, performance measurement, and return on investment updates to clients  
• Develop post-event insights and key takeaways that improve future work and can be applied across agency and client teams

Business Development

• Support new business pitches with experiential platforms, activation concepts, production approaches, associated budgets and strategic recommendations
• Find opportunities to expand experiential or other service offerings within existing client relationships
• Stay current on emerging experiential marketing trends, competitive activity, and industry insights to support growth with existing and prospective clients

Team Leadership

• Lead, mentor, and grow the experiential team
• Guide teams through complex event activation planning processes
• Build a culture of creative excellence, accountability, creativity, and collaboration
• Lead the experiential team by example by continuing to learn and invest in the sports and entertainment business through relationship development and knowledge of the business of sport
• Demonstrate genuine support for and actively promote the agency’s mission and values internally and externally  
• Ability to collaborate across internal (Publicis) and external agencies so the client feels like they have one team.
• Identify, recruit, and retain top experiential talent

• 10-15+ years of experience in experiential marketing, sports and entertainment marketing, brand activation, event production, sponsorship activation, or related fields
• Experience leading experiential programs, tours, event activations, etc. for major brands, sports properties, entertainment platforms, or cultural events
• Excellent business writing and presentation skills, with the ability to translate insights and ideas into clear, compelling pitch materials with strong communication skills
• Proficiency with Microsoft Office applications, especially PowerPoint, Word, and Excel for pitch development, proposal support, reporting, and budget-related materials
• Deep understanding of how to create brand experiences that engage audiences, activate partnerships, generate content, and deliver measurable impact
• Strong client leadership, executive presence, storytelling, and presentation skills
• Proven ability to manage large-scale experiential programs, multiple concurrent workstreams, budgets, vendors, and cross-functional teams
• Experience leading teams, developing talent, and building effective processes for creative and operational delivery
• Willingness to travel and lead on-site execution. Travel may be 40 - 60%.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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