Vice President, Brand Experience

The Vice President, Brand Experience plays a key role in leading media strategy and providing thought leadership for a high-profile client account. Reporting into the SVP, Brand Experience, this role is responsible for developing innovative media solutions, overseeing the execution of integrated media plans, and ensuring the agency’s work exceeds client expectations. The VP will serve as a key client contact, driving strategy, building relationships, and mentoring a talented team of media professionals.

• Serve as key primary media lead for senior-level client contacts, providing strategic direction and maintaining strong client relationships.
• Oversee the development and execution of holistic, cross-channel media strategies, including digital, programmatic, national, local, and other media types to meet client business objectives.
• Lead the team in delivering innovative media solutions that challenge the status quo and drive business results. Proactively identify opportunities for growth, presenting new ideas and approaches to the client.
• Manage, mentor, and develop a team of media planners and strategists, fostering collaboration and high performance. Ensure the team’s work is aligned with client goals and agency standards.
• Collaborate with the client and SVP to establish and manage annual budgets, ensuring optimal allocation of resources. Track and report on budget performance, making adjustments as needed.
• Partner with internal teams across investment, data, and analytics to create integrated solutions. Collaborate closely with creative, technology, and research teams to drive cross-platform media initiatives.
• Lead the development of client presentations, insights, strategic updates, and POVs, ensuring clarity and impact. Communicate complex strategies and results effectively to both senior and junior client stakeholders.
• Stay ahead of industry trends, technologies, and media innovations, ensuring that the team and client remain competitive in a rapidly evolving marketplace.

• 12+ years of media planning and buying experience, with progressive responsibility across digital and traditional media.
• Proven ability to manage and grow high-profile client relationships, delivering exceptional media strategies that get results.
• Extensive experience with all media types, including digital (display, search, social, mobile), programmatic, national and local TV, print, radio, OOH, and more.
• Strong leadership and team management skills, with experience overseeing and developing talent at various levels.
• Excellent communication, presentation, and negotiation skills, with the ability to influence client decisions and present compelling strategic ideas.
• Demonstrated critical thinking and problem-solving skills, with a focus on driving innovative solutions.
• Fluency with media planning tools like MediaTools, and a solid understanding of data and analytics to inform strategy.
• Previous pharma experience required.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines. #LI-KS3