Vice President for Enrollment & Marketing

Job Objectives: 

This position is responsible for providing cohesive vision, leadership and strategic direction to a successful enrollment team including the offices of recruitment, admissions, student financial services, marketing, and enrollment management system functions. This includes direct oversight of these functions at all levels of the University. The vice president serves as the chief enrollment officer and carries responsibility for the vision, strategy, and implementation of student recruitment-oriented initiatives and services within the University, and the financial aid processes and strategy for all students. In addition, the Vice President collaborates with academic and student affairs in supporting the University’s student success efforts. The vice president develops enrollment, marketing and financial aid goals in support of the RWU strategic plan and other priorities, and utilizes appropriate measures to assess and document progress toward these goals. The vice president utilizes assessment results in decision-making and resource allocation to strengthen institutional services and programs. 

Job Responsibilities: 

1. Develop and implement a strategic enrollment plan, which ensures the creation and flourishing of a student-centered environment while meeting enrollment goals. 

2. Along with the chief financial officer, provide a strategically managed plan for enrollment and operational budget. 

3. Directly supervise the executive director of undergraduate admissions, executive director of adult and graduate enrollment, associate vice president of brand and marketing communications, and the executive director of student financial services, by assisting and advising them in matters related to personnel, strategic priorities, leadership and program management in their respective departments. 

4. Effectively implement the strategic plan with each enrollment unit and provide vision to any needed adjustments and strategies. 

5. Work directly with the Athletic Department (NCAA Division II), providing vision and accountability for supporting student-athletes, coaches, and administrative personnel. This includes the development of new athletic teams, compliance and positioning of the institution through athletics. 

6. Working with the enrollment team, provide leadership, vision and accountability for the financial aid strategy including packaging, discounting strategy (leveraging), monitoring, and compliance for each student population.

7. Gather and analyze the relevant data upon which all goals, strategies, and tactics in the enrollment strategy are based and measured. 

8. Prepare and manage annual budgets to support marketing, admissions, and financial aid. 

9. Oversee the marketing and branding department to develop an institutional marketing strategy for the University that includes the positioning of the institution, branding, communication strategies and crisis management. 

10. Support and enhance an institutional position that creates interest and energy for Roberts Wesleyan University. 

11. Represent the University publicly as needed to assist in shaping the image and awareness of Roberts Wesleyan University. 

12. Provide regular updates regarding the status of operations in all areas of enrollment, including progress toward enrollment, marketing and net revenue goals. 

13. Advise senior administrators regarding enrollment related issues. 

14. Stay informed of best practices in enrollment management nationally, in particular among institutions of similar size and nature. 

15. Conduct all duties and responsibilities in a safe manner in compliance with University policies and procedures. 

16. Perform other duties and special projects as assigned. 

17. Work collaboratively with all members and functions of the President’s Cabinet and the Academic Cabinet.

Education and Experience :

A master’s degree and at least 10 years of related, progressively responsible experience required with at least five years in enrollment management leadership or equivalent experience in a related field. Experience must include a successful track record of leading enrollment/sales and marketing, preferably in a comprehensive context involving programs at both the undergraduate, graduate, adult and seminary level. A demonstrated ability to build, mentor, and manage a high performing team as well as the ability to collaborate with leadership is required. In depth knowledge of relevant software applications and an analytical approach to problem-solving.