Video Programming Manager

Job Description:

Video Programming Manager

About the Job:

The Wall Street Journal is seeking a Video Programming Manager to join its video team in New York.

The ideal candidate will be strategy-minded, collaborative and exceptionally organized. You have a deep understanding of both on- and off-platform needs, and the ability to track and translate analytics into actionable insights that match our editorial priorities and business goals.

You will also sharply define WSJ channels on YouTube, building on why each channel exists, and its audience targets. You understand how to engineer long-term growth: channel positioning, audience development, publishing cadence, and content architecture.

To apply, please submit your resume/portfolio and a short cover letter laying out the skills and mindset you bring to the role.

You Will

• Work closely with internal stakeholders across the video team, coverage areas, platforms and SEO to program and place video content

• Build and execute a YouTube roadmap aligned to company goals: audience-first experience, engagement, retention and conversions 

• Partner with video leadership to define content pillars, series architecture and publishing cadence across platforms

• Translate WSJ editorial competencies into YouTube-native programming

• Lead strategy for YouTube Shorts as a distinct format with its own publishing goals and performance tracking

• Analyze viewer behavior, retention patterns and funnel performance, then translate the metrics into real strategic decisions

• Oversee A/B testing and video packaging, including titling, visual standards, thumbnail direction and metadata

• Track competitor performance across O&O and YouTube, algorithm updates and creator economy shifts

• Define how YouTube content ladders into WSJ’s broader video strategy,  including how long-form drives short-form and vice versa

• Constantly evaluate our video journalism with an eye for platform-specific experimentation, learning and iterating

You Have

• An expert understanding of a wide range of video formats and distribution channels, and a finger on the pulse of industry trends

• 4-7+ years in YouTube strategy and channel management with demonstrated channel growth (portfolio or examples required)

• Fluency in YouTube analytics: you know your way around retention graphs, CTR benchmarks and impression-to-view funnels, and you use them to make decisions

• Extensive programming experience and demonstrable knowledge of video best practices across platforms, including packaging and metadata optimization

• Hands-on experience editing YouTube Shorts, or close familiarity with the format to give sharp, specific feedback to an editor

• Proven experience building content pillars or series concepts at the channel level

• Strong communication skills to build alignment across production, editorial, strategy and social teams

• Background at a media company, publisher or multi-topic content brand rather than a single-creator channel

• A deep understanding and interest in The Journal’s core coverage areas

The Journal’s reporters, editors, developers, and audio and visual journalists create important and impactful stories, firmly rooted in fact and adhering to the highest ethical standards. We report without fear or bias, and we maintain a proper sense of perspective, detachment and objectivity in our reporting.

To apply, please submit a resume and cover letter explaining how you would approach the job, and 3 examples of your best work by 7/8/2026. Applications will be reviewed on a rolling basis, and we encourage early submission as the position may be filled before the deadline. 

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - News - WSJ

Job Category:

Editorial/Journalism

Union Status:

Union role

 

 

Base Pay Range: 95,000 - 115,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.