VP, Digital Engagement

Company : Kada Recruiting

Job Type : Full Time

7965 New Brunswick Dr, Morristown

Number of Applicants

000+

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Job Description - VP, Digital Engagement

Kada Recruiting is partnering with a leading independent pharmaceutical agency, recruiting an experienced and strategic leader to join their team as the VP, Digital Engagement Strategy. As a trusted advisor and client partner within the healthcare and pharmaceutical industry, you will provide strategic counsel in the planning and execution of innovative digital strategies and multi-channel marketing initiatives. You will be responsible for developing comprehensive, data-driven digital marketing strategies that drive business growth and achieve measurable results for clients within the Life Sciences.

Responsibilities:

â¢ Collaborate on the development of digital marketing strategies and campaigns for clients, including the use of SEO, PPC, social media, email marketing, and other digital channels.

â¢ Collaborate with clients and internal teams to understand business objectives, target audiences, and budget constraints.

â¢ Conduct market research and analysis to identify industry trends and opportunities for growth.

â¢ Develop and present recommendations and reports to clients on digital marketing performance and ROI.

â¢ Consultative role in the optimization of digital marketing campaigns to drive traffic, engagement, and conversions.

â¢ Stay up-to-date on the latest digital marketing trends and technologies, and identify opportunities to incorporate them into client initiatives.

Qualifications:

â¢ Agency experience including holding senior leadership positions.

â¢ Extensive pharmaceutical experience.

â¢ Well-versed in consumer and HCP online behavior, including online influencer outreach, online advertising, and social media campaigns.

â¢ Proven ability to analyze business objectives and competitive landscape while developing multi-channel strategies.

â¢ Demonstrated ability to lead and collaborate with cross-functional teams.

â¢ Strong communication and presentation skills.

â¢ Bachelor's degree required; advanced degree preferred.

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VP, Digital Engagement

Job Description - VP, Digital Engagement

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