Wholesale Sales Representative

Job purpose

The Wholesale Sales Representative is responsible for growing and maintaining Folino Estate's wholesale business by cultivating strong relationships with existing accounts, developing new customer partnerships, and promoting our wine portfolio through tastings and events. This role will also focus on expanding bottling services by building partnerships with smaller wineries and showcasing Folino Estate's production capabilities.

Territory: Lebanon, Lancaster, Delaware County, Chester, York

Qualifications

• Proven sales or account management experience, preferably in wine, beverage, or hospitality industries.


• Strong communication, presentation, and relationship-building skills.


• Knowledge of wine and winemaking processes (preferred; training provided).


• Ability to work independently and manage multiple priorities in a fast-paced environment.


• Must be 21+ with a valid driver's license and reliable transportation.


• Strong oral and written communication skills.


• Ability to lift up to 50 pounds.

Roles and Responsibilities

• Develop and execute a wholesale sales strategy for Folino Estate wines, focusing on restaurants, grocery stores, breweries, and distilleries


• Identify, approach, and secure new wholesale accounts in both traditional and non-traditional channels


• Build and maintain strong relationships with key decision-makers at partner businesses


• Represent Folino Estate Winery at industry events, tastings, and trade shows


• Promote and sell winery services (e.g., custom winemaking, bottling, consulting) to small and emerging wineries in PA and neighboring states


• Collaborate with marketing and production teams to ensure product availability and brand consistency


• Track sales activity, maintain accurate CRM records, and provide weekly sales reports to management


• Analyze market trends and identify new growth opportunities


• Ensure compliance with all state and federal regulations related to wine sales and distribution

Key Performance Indicators

• Meets or exceeds all sales goals


• Increases sales of products based on tracking of new leads and comparison to previous year's sales


• Identifies at least two new products or sales enhancements


• Is a strong team player and can work across all departments


• Completes required reports and paperwork on time and with accuracy


• Establishes and maintains important relationships with the community and clients


• Demonstrates creativity and ownership of the job

Benefits:

• Competitive compensation package


• Medical, dental, vision and life insurance options


• 7 paid holidays


• PTO and Wellness time


• Company dining program


• Employee discounts on food, wine, and merchandise


• Clear path for growth and career advancement


• Excellent opportunity with a growing brand

Physical Requirements:

• Frequent driving/travel to customer accounts, events, and trade shows.


• Ability to stand and walk for extended periods of time during tastings, events, and client visits.


• Occasional bending, reaching, and handling of wine cases, displays, or equipment.


• Must be able to work evenings, weekends, or extended hours as business needs dictate (e.g., tastings, festivals, trade shows).