Creative Strategist Intern (Summer 2026)

Creative Strategist Intern (Summer 2026)

Location: Hybrid (Minneapolis, MN + Remote)
Compensation: $22–$25/hour
Schedule: Full-time (Summer), with option to start part-time before summer

*Potential to grow into a full-time role

Overview

About Reach International Outfitters (RIO)

Reach International Outfitters (RIO) creates scratch-off adventure bucket lists designed to get people off the couch and out exploring.

From states and cities to hiking trails and family experiences, our products are built around real-world adventures—things people can actually go out and do. To date, we’ve launched over 75 products and helped more than 1 million customers create meaningful experiences.

We believe the best memories come from shared experiences, not shared couches. Everything we build is designed to help people explore with the people they care about most.

We’re a small, fast-growing team producing hundreds of new ads every month, which means this role has real impact—you won’t just support the business, you’ll help shape how we tell our story and get adventures into the hands of real people.

We’re looking for people who are excited about building, creating, and helping others experience more of the world around them.

About the Role

We’re looking for a highly organized, creative intern to help us plan, script, and manage short-form video content for new product launches.

This role sits at the intersection of content strategy, execution, and operations. You won’t just come up with ideas—you’ll help take them all the way from concept to final video by working with our raw footage, and video editors. You do not have to create videos yourself - but if that is a skillset you have then we will definitely put it to work!

If you enjoy thinking about what makes content work and executing quickly to bring ideas to life, this role is for you.

What You’ll Do

Script & Develop Video Content (Primary Focus)

• Write scripts, hooks, and concepts for short-form videos based on our bucket list products and existing footage
• Turn raw ideas and product content into clear, engaging video formats
• Test different angles, hooks, and structures across multiple videos

Manage Content for Product Launches

• Own content pipelines for new launches (e.g., Cincinnati, Cleveland, Pittsburgh)
• Develop multiple video concepts for each launch
• Use past performance data to guide what types of content to create
• Balance speed and quality to ensure content is ready on time

Coordinate with Editors & Designers

• Create clear briefs for video editors and designers
• Communicate expectations for structure, pacing, and messaging
• Ensure assets and direction are organized and easy to execute

Review & Improve Content Before Publishing

• Review videos before they go live and provide feedback
• Identify what’s working and what needs improvement
• Ensure content meets quality standards and feels engaging

Support Ongoing Content & Testing

• Develop new concepts for underperforming content (e.g., specific states or cities)
• Help test new formats, hooks, and ideas
• Support quick-turn projects and ad-hoc content needs

What We’re Looking For

• Experience working in short form video (personally or professionally)
• Extremely organized and detail-oriented (comfortable managing multiple projects at once)
• Strong written communication (clear, concise scripting and briefs)
• Good instincts for what makes content engaging
• Ability to move quickly and iterate
• Comfortable giving feedback and making decisions
• Strong sense of ownership over work
  

Bonus (Not Required)

• Experience writing scripts or developing video concepts
• Experience with brand, marketing, or creative strategy
• Experience with video editing or content creation tools (e.g., CapCut, Premiere, etc.)
• Experience managing or growing a social media account
• Familiarity with content analytics or performance tracking

What You’ll Gain

• $22–$25 per hour
• Opportunity to work directly with the founder and core team on high-impact projects
• Hands-on experience creating content that can be seen by hundreds of thousands to millions of people
• Real ownership over content—from idea to final video—rather than just supporting tasks
• Direct exposure to how high-performing content and ads are created in a fast-growing consumer business
• Experience in one of the most valuable modern skill sets: short-form content strategy and performance
• A portfolio of work tied directly to live campaigns and product launches
• Rapid learning and feedback in a fast-moving, creative environment
• Opportunity to grow into a full-time role based on performance