Marketing Intern, Pet Care

PRIMARY DUTIES & RESPONSIBILITIES:

• Collaborate with cross-functional teams, leverage internal resources, and conduct store visits to gather insights that support product development and innovation.


• Analyze consumer trends, market dynamics, and competitor activity to inform product strategy and consumer messaging.


• Track and evaluate WellJoy product performance, helping identify opportunities to strengthen brand growth and sales.


• Support e-commerce initiatives by analyzing and optimizing product listings and monitoring customer reviews and feedback.


• Assist in developing recommendations and action plans to improve product performance and drive business results.


• Partner with advertising agencies to support brand media planning and marketing initiatives.


• Help create content and materials for pet industry expos, retailer meetings, and other key brand events.


• Support the product development process by contributing to projects that bring new and innovative pet care products to market.

EDUCATION:

• Working toward a degree in Marketing, Marketing Research or Business with Marketing focus

 EXPERIENCE & QUALIFICATIONS:

• Basic understanding of key marketing principles – completion of a minimum of two marketing related classes


• Strong analytical skills with the ability to translate data into actionable strategies.


• Strong communication, analytical and organizational skills


• Familiarity with conducting competitive analyses


• Comfortable working independently when needed