WS - Family & New Student Connections Content Specialist 2

FAMILY & NEW STUDENT CONNECTIONS CONTENT SPECIALIST 2

Division: Support Services        Department: Family Connections

Experience: Entry Level            Job Code: NA

Supervisor/Reports To: Sara Coots

The Family and New Student Connections Content Specialist supports the online presence and engagement for Family Connections, First‑Year Experience, and Second‑Year Experience programs. This role assists with content creation, social media management, analytics, and multimedia to inform and engage students, families, alumni, and the broader community.

Responsibilities and Career Competencies:

1. Create and curate engaging content for social platforms (Facebook, X, Instagram, CampusGroups, CampusESP) – CSD, CT, CTR, T


2. Monitor and manage department social accounts; review comments, DMs, likes, stories, and newsletters with the Director – C, P, TW


3. Maintain a content calendar aligned to the academic calendar and audience needs – CT, L, P, T


4. Use analytics to track engagement and reach; recommend improvements based on insights – CSD, P, T


5. Capture and edit photos and video for multimedia posts – CTR, P, T


6. Collaborate with departments, student orgs, and partners to promote events and initiatives – CSD, C, CTR, P, TW


7. Maintain accurate contact lists and mailing databases – C, TW, T

Communication (C), Teamwork (TW), Professionalism (P), Career & Self-Development (CSD), Critical Thinking (CT), Community Transformation (CTR), Leadership (L), Technology (T)

Education Requirements: Cumulative GPA of 2.5 or higher; enrolled full‑time as a student.

Preferred Skills: Strong understanding of social media; excellent written & verbal communication; basic graphic design; photo/video editing; familiarity with analytics tools; collaborative and independent work; creative storytelling; openness to feedback.

Work Schedule: Flexible to accommodate class schedule; must comply with university student employment hour limits.

Work Conditions: Office and event environments; variable noise/light; occasional evening/weekend social coverage.

Physical Demands: Keyboarding; reaching/handling; occasional lifting/carrying of media equipment up to 20 lbs.

Number of Positions: 1

Start Date: 8/25/2025

Pay Rate: $9.75/hour

Location: UPIKE campus, various locations

To Apply: Submit application and resume through the UPIKE campus employment system.

Application Notes: Resumes and applications will be reviewed to determine if you meet the required qualifications for the position. If it is determined that you meet the required qualifications, your application materials will be used to identify a top group of the most highly qualified candidates. The University of Pikeville is an equal opportunity employer committed to assembling a diverse, broadly trained faculty and staff. The University of Pikeville does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, national origin, age, or disabilities in its programs, activities, hiring, or admission of students.