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The Community Lead is responsible for fostering a strong sense of community within the studio. Reporting directly to the GM, the Community Lead will actively pursue strategies requiring a combination of leadership, networking, and hands-on engagement. The Community Lead plays a crucial role in local marketing initiatives to promote JETSET Alpharetta throughout the community.
Key Responsibilities:
- Community Development & Brand Awareness
- Facilitate and implement strategies for increasing brand awareness and development
- Support local marketing initiatives to attract new clients
- Elevate the studio's presence in the Alpharetta community
- Build and maintain relationships with local businesses and community organizations
- Timeframes designated for table setups, such as:
- Local vendor appreciation events
- Table setups at coffee shops
- Day spas
- Local eateries
- Apartment complexes
- Colleges
- Other high-traffic areas
- Events on a designated date and time, such as:
- Local 5K races
- Farmers markets
- Street fairs and festivals
- Workshops and demonstrations
- JETSET on the Mat
- Local marketing provides five major benefits:
- 1. Controllable quality and quantity of leads
- 2. Relationship building
- 3. Brand reputation enhancement
- 4. Brand impressions
- 5. Increased micro-site traffic
- Partnerships allow for a group of potential leads on a recurring basis outside of standalone events. The partner should always be communicating offers and exclusive benefits to their employees, residents, or clients.
Marketing & Promotional Activities
Weekly Small Initiatives (4× per month minimum):
Monthly Large Initiatives (2× per month minimum):
Importance of Local Marketing
Partnerships
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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