Membership Director

Bloc Fitness stands by the motto BE FIT. LIVE WELL. We strive to spread our mission within our community and positively impact on the overall health and well-being of others by offering a state-of-the-art fitness and wellness center. 

Bloc Fitness is a growing, community-driven gym built on high standards, meaningful relationships, and a commitment to doing things the right way. We are in an exciting phase of growth and refinement, creating opportunities for leaders who want to make a real impact in a small but ambitious business.

The Membership Director plays a key role in this growth by owning the member journey from first contact through long-term retention. This is an outcome-driven, part-time leadership role focused on execution, accountability, and measurable results rather than presence-based management. The right candidate will thrive in a fast-moving environment, take ownership of key metrics, and help shape the future of Bloc Fitness as the business continues to evolve.

Core Responsibilities

1. Membership Sales & Conversion

• Own lead management and follow-up process
• Ensure timely and professional response to all new inquiries
• Conduct or oversee tours and membership consultations
• Track and improve tour-to-member conversion rates
• Facilitate and oversee community engagement events (Approximately 1      per month) 

2. New Member Onboarding

• Oversee the onboarding process from sign-up through the first 90      days
• Ensure orientations are scheduled and completed in a timely manner
• Collaborate with coaching staff to deliver a consistent onboarding      experience

3. Retention & Member Experience

• Monitor membership retention and cancellation trends
• Implement proactive retention touchpoints and outreach
• Address escalated member concerns related to onboarding and      experience

4. Systems, Reporting & Accountability

• Maintain accurate membership data and reporting
• Track key performance indicators (KPIs) and share regular summaries      with leadership
• Ensure sales and onboarding systems and processes are followed      consistently

5. Cross-Functional Collaboration

• Collaborate with coaching and operations staff to support sales and      retention efforts
• Reinforce established standards and expectations
• Escalate issues or barriers to leadership as appropriate

Note: This role does not include direct staff supervision, scheduling authority, or disciplinary responsibility.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Lead response time
• Tour-to-member conversion rate
• Net membership growth
• 30/60/90-day retention metrics
• Accuracy and consistency of reporting

Performance is evaluated based on outcomes, not hours worked.

Benefits Overview: Eligible for 401k after 90 days of employment

 Qualifications & SkillsRequired Qualifications

• Experience in membership sales, client success, or a similar role
• Strong communication and interpersonal skills
• Ability to manage priorities independently and meet deadlines
• Comfort working with data, metrics, and performance tracking
• Ability lift/load supplies for events up to 30lbs 

Preferred Qualifications

• Experience in fitness, wellness, or service-based industry
• Familiarity with CRM or membership management systems
• Proven ability to improve conversion or retention metrics

Professional Expectations

• Maintain a high level of professionalism in all interactions
• Demonstrate accountability and follow-through
• Accept feedback and implement changes promptly
• Adhere to company policies and standards