Performance Marketing Assistant (Part-Time)

Position Overview

Hornets Sports & Entertainment are seeking a part-time Performance Marketing Assistant to support the planning, execution, and reporting of integrated marketing campaigns designed to drive ticket sales, revenue, and fan engagement. This role will serve as a key operational partner to the Performance Marketing team, helping manage campaigns from concept through execution across paid media, email, and owned channels.

The ideal candidate is highly organized, detail-oriented, analytical, and thrives in a fast-paced environment while managing multiple projects and deadlines.

Core Values

HSE embodies the following core values:

• Integrity


• Teamwork


• Competitiveness


• Candor


• Accountability


• Resilience

Essential Duties and Responsibilities

• Support the execution of ticket sales and revenue-generating marketing campaigns across paid search, paid social, display, email, and other paid marketing channels.


• Assist with campaign setup, QA, tracking, pacing, and performance reporting.


• Maintain campaign calendars, project timelines, and marketing trackers to ensure initiatives launch on time and stakeholders remain aligned.


• Coordinate the collection, organization, and delivery of creative assets across internal teams and external partners.


• Conduct market research and competitive analysis to identify audience trends, growth opportunities, and channel best practices.


• Assist in developing strategies to reach new fans and emerging demographics throughout Charlotte and the Carolinas.


• Support promotional planning for individual game, partial plans and season memberships.


• Track marketing budgets, invoices, and campaign expenses.


• Attend meetings as needed, capture key takeaways, and distribute action items and recaps.


• Provide administrative support, including Workfront project submissions, request tracking, and campaign documentation.


• Assist with game nights and special events as needed.


• Perform other duties as assigned.


• Part-time role with expected 30-hours per week

Required Skills, Experience and Abilities

• Bachelor's degree in Marketing, Communications, Sports Management, Business, or a related field preferred; relevant internship experience will be considered.


• 1–2 years of marketing experience, including internships.


• Strong organizational and project management skills with exceptional attention to detail.


• Excellent written and verbal communication skills.


• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.


• Comfortable working with data and campaign performance metrics.


• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.


• Experience with digital advertising platforms, email marketing tools, or project management software is a plus.


• Availability to work a flexible part-time schedule, including select evenings, weekends, and game nights.


• Ability to lift and transport marketing materials up to 25 pounds as needed.


• Passion for sports, fan engagement, and live entertainment.


• Collaborative team player with a proactive, dependable, and solutions-oriented mindset.

Additional Information

This is a part-time position. HSE is dedicated to creating and upholding a welcoming environment that celebrates diversity.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All requests for medical or religious accommodations to perform the stated job duties will be considered.