SMM Specialist - Galleria Orthodontics

**This is a Work Experience position available through EmployNV Youth Hub. All candidates will be considered after program eligibility is determined.**

Company: Galleria Orthodontics

Position Title: Social Media Marketing Specialist

Hours: Part-time

Pay: $15.00/hour

Location Area: Henderson

Age: N/A

Program: WEX

We are looking for a creative and results-driven individual to join our team as a Social Media Marketing Specialist at our orthodontic office. As a Social Media Marketing Specialist, you will be responsible for developing and implementing social media strategies to enhance our online presence, engage with our target audience, and promote our orthodontic services. This role requires a strong understanding of social media platforms, content creation, and digital marketing techniques.

Responsibilities:

1. Social Media Strategy: - Develop and execute social media strategies to increase brand awareness, generate leads, and drive website traffic. - Identify target audience and create engaging content tailored to their interests and needs. - Stay up-to-date with the latest trends and best practices in social media marketing.

2. Content Creation: - Create engaging and visually appealing content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. - Write compelling and informative captions, blog posts, and articles to accompany social media posts. - Collaborate with graphic designers and photographers to create high-quality visual content.

3. Community Engagement: - Monitor and respond to comments, messages, and inquiries on social media platforms. - Foster positive relationships with followers, patients, and potential clients through active engagement and timely responses. - Encourage user-generated content and facilitate online discussions and conversations.

4. Data Analysis and Reporting: - Track and analyze social media metrics, such as reach, engagement, and conversion rates. - Use analytics tools to gain insights into audience behavior and preferences. - Prepare regular reports on social media performance and make data-driven recommendations for improvement.

5. Online Advertising: - Plan and execute paid social media advertising campaigns to promote our orthodontic services and special offers. - Optimize ad campaigns to maximize reach, engagement, and conversion rates. - Monitor ad performance and adjust targeting and messaging as necessary.

Qualifications:

- Proven experience in social media marketing, preferably in the healthcare or dental industry.

- In-depth knowledge of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.

- Strong creative writing skills and ability to adapt the tone and style for different social media platforms.

- Proficiency in content creation tools, such as Canva or Adobe Creative Suite.

- Familiarity with social media scheduling and analytics tools, such as Hootsuite or Sprout Social.

- Understanding of SEO principles and experience with keyword research.

- Excellent analytical skills and ability to interpret data to drive decision-making.

- Strong communication and interpersonal skills.

We offer a competitive salary and benefits package, as well as the opportunity to work in a dynamic and collaborative team environment. If you have a passion for social media marketing, a creative mindset, and a desire to contribute to the success of our orthodontic office, we invite you to apply for the position of Social Media Marketing Specialist.

Account Manager: Natalia Rogers