Paid Media Buyer

Calling out to all the Paid Media Specialists out there! Dive into an opportunity with a venture-backed startup tailored for the millennial and Gen-Z ethos that is shaping the future of health, wellness, and beauty. As they continue to expand their online presence and drive growth, they are seeking a talented Paid Media Buyer to join their team.

As the Paid Media Buyer, you will be responsible for planning, executing, and optimizing their paid media strategy across key platforms, including Meta, Google, and TikTok, with additionalexperience in longer tail platforms like Snapchat and Pinterest being a plus. This role requires adeep understanding of the direct-to-consumer (DTC) marketing playbook and experience withlocalization strategies to target geographically specific markets effectively.

This is an incredible remote opportunity to work for a US-based company.

• Develop and implement comprehensive paid media campaigns across Meta, Google, TikTok, and potentially other platforms, ensuring alignment with their marketing objectives and brand voice.
• Consistently evaluate and suggest potential changes to account structure across platforms in order to optimize acquisition costs.
• Leverage deep platform expertise to optimize bidding strategies, audience targeting, and creative execution to maximize ROI.
• Utilize localization techniques, including geo-fencing, to tailor campaigns to specific geographic markets, enhancing engagement and conversion rates.
• Analyze and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Stay abreast of industry trends and platform updates, experimenting with new channels and technologies to keep their paid media strategy ahead of the curve.
• Collaborate closely with the marketing team to ensure a cohesive and integrated marketing approach.
• Manage budgets efficiently, ensuring all paid media activities are cost-effective and deliver on set KPIs.

• Proven experience in paid media buying and optimization on Meta, Google, and TikTok.
• Experience with Snapchat, Pinterest, Youtube and YT Shorts is a plus.
• Strong understanding of the DTC marketing playbook and experience implementing successful DTC campaigns.
• Expertise in localization strategies for paid media, including geo-targeting and geo-fencing.
• Excellent analytical skills, with the ability to translate data into insights and strategy.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet tight deadlines.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Bachelor’s degree in Marketing, Business, or a related field nice to have.

• Competitive salary.
• This is a full-time (40 hours per week), long-term position.
• The position is immediately available and requires entering into an independent contractor agreement with TLNT.
• Work from home.
• Monday through Friday, 8am to 5pm (+/- 2 hour accepted) - PST.
• Additional perks and benefits.

The next step will take you to an application form that requires you to answer some questions and upload your resume in English. Please answer completely so that we can get to know you better.