Marketing Manager

Cadmus is a rapidly growing EdTech company that partners with the world’s top-tier universities to enhance assessment accessibility, progression, and success amongst diverse student cohorts through one powerful platform.

We are looking for an experienced B2B marketing professional with a demonstrated passion for designing and executing impactful marketing campaigns to support university customer growth across a variety of channels. In this role you will take responsibility for building brand awareness and driving user adoption of the Cadmus platform across current university customer accounts and the wider prospective global higher education market.

The role is an excellent opportunity for someone who is keen to get hands-on and execute the planned growth strategy, ensuring activation initiatives deliver measurable improvements in brand awareness, engagement, product adoption and revenue generation. Importantly, the successful marketing manager will cultivate relationships and collaborate with higher education stakeholders and distribution partners to deliver joint marketing strategies that drive uptake of the Cadmus platform.

If this sounds exciting to you, come join our team of mission-driven individuals and help us change how the world learns!

In this role you will be expected to:

• Execute the annual marketing strategy to align with Cadmus’ organisational goals in global markets
• Develop comprehensive activation plans with a strong emphasis on leveraging industry partners, joint marketing strategies and digital channels for audience acquisition
• Collaborate with cross-functional teams to plan and execute the implementation of multi-channel campaigns to generate demand and adoption across Cadmus’ product suite
• Produce highly engaging, sophisticated written and visual content that engages senior stakeholders and platform users, including video, multimedia and digital assets

Ideal candidates will be able to demonstrate the following:

• Experience in writing strong strategic briefs based on insights, with clear executional direction on what’s required to deliver
• A keen eye for modern, innovative design coupled with excellent attention to detail, enabling the creation of engaging content and its strategic deployment
• Proficiency in using digital marketing tools such as Adobe design tools, CRM software, marketing automation software (e.g., HubSpot), and Google AdWords to execute campaigns effectively
• Experience in creative communications with the ability to engage key stakeholders in support of increased brand visibility and acquisitions
• Ability to effectively communicate and build relationships across all business levels, internally and externally, to support the successful development and deployment of strategic initiatives

• Mentoring and succession planning for your marketing career
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
• A remote-first and flexible culture where you can work from Melbourne HQ or any global location
• Employee share options, enabling you to share in the success of Cadmus
  

Hiring Process

Please apply online with your resume, and instead of a cover letter, we would love you to answer a few questions that play a key role in our shortlisting process.

Our interview process consists of a video interview, a hiring manager interview, a homework task and a cultural team interview. These will be completed in person or online (via Zoom).

Please note this role is open to candidates anywhere in Australia.

Hiring Questions

If you have questions regarding the role or recruitment process, please contact us at [email protected].

Applications close on the 30th June, 2024.